Commencement is a Rite of Belonging, and a Privilege
Not belonging is why 25% of students with disabilities drop out after their first year of college. A new agency partnership is raising awareness of the disability community and higher education.
During a recent College and University Public Relations and Associated Professionals (CUPRAP) Spring Conference, Paskill partnered with PCA&D for a session that unpacked how branding research ignited comprehensive and compelling collateral, from art advocacy posters, to audience-specific brochures, including an art-publication-inspired student viewbook, to a website redesign for the Lancaster, PA-based institution.
Showcasing that authentic student experience meant capturing visuals of people engaged and finding their joy as they embrace the PCA&D environment, like the pride and vulnerability of pinning up one’s work; the satisfaction and promise of a private studio space; and the fulfillment and inspiration of a senior show, with a student’s name on the wall. The viewbook Paskill created was recognized with a CUPPIE award.
Working with Paskill was a great experience. Not only are they aces at pulling everyone together as a collaborative team, they really “get” higher ed. Their ability to dig into the institution and draw out a compelling, authentic story is key to their process. And that story, coupled with strong writing and top notch design was key to our successful outcome.
Not belonging is why 25% of students with disabilities drop out after their first year of college. A new agency partnership is raising awareness of the disability community and higher education.
Learn why both activities are essential to the enrollment funnel in generating new students but are not the same.
To us, leads that matter are when a prospect authentically raises their hand and asks for a real conversation.