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AI Search Stars Quiz

AI Search Stars Quiz

Show your completed quiz to earn your AI Search Star and be entered to win a $250 gift card.

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1. What is one of the first things your website team should check to help your content show up in AI search?

A. Whether your homepage has enough photos

B. Whether AI tools are allowed to access and read your website

C. Whether every page has at least 2,000 words

D. Whether every page has the same headline style

2. Which type of content is most helpful for students who are early in their college search?

A. A page explaining what happens after they apply

B. Content that answers questions like “What can I do with this degree?” or “Is this program worth it?”

C. A press release about future campus construction

D. A PDF campus map

3. Why should the same key topics show up across your website, videos, social media, and other channels?

A. Because AI tools only use social media posts

B. Because blogs are no longer useful

C. Because repeating a clear, consistent message across channels can help build trust

D. Because it means you no longer need program pages

4. What does schema markup help AI tools understand?

A. How many words are on your page

B. Which keywords you want to rank for

C. What your page represents, such as a program, faculty profile, FAQ, or course

D. How your page was edited recently

5. Why does outside recognition matter for AI search?

A. Because AI ignores your website completely

B. Because it directly improves keyword rankings

C. Because AI may look for external proof, like rankings, awards, reviews, accreditation, news mentions, and outcomes data to validate claims

D. Because it replaces the need for updating website content

6. In search and AI, what does E-E-A-T mean?

A. Enrollment, Engagement, Admissions, Tuition

B. Experience, Expertise, Authoritativeness, and Trustworthiness

C. Education, Evaluation, Analytics, Tracking

D. Engagement, Enrollment, Authority, Technology

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