About
Innovators you can rely on.
Paskill has been championing institutions since 1986. A Top 10 Higher Education Marketing Agency and a Top 10 Student Engagement Solutions Provider, Paskill has earned hundreds of industry awards. Creative that compels students to action. Strategy that brings enrollment funnels to life.
Specialized services
We understand what it takes to differentiate in higher education. Our focus is to create momentum for your audiences, positioning you as a leader among your peers. Paskill specializes services for a range of segments, including:
As part of JPL Integrated Communications, Inc., Paskill has expanded its higher education client base across the country and across services. Growth that can be attributed to talent, capabilities and processes that ensure successful outcomes.
We’re 4A’s because of you.
To provide colleges and universities with top advertising trends, we are the only higher ed marketing firm in this elite consortium.
Industry investors
Paskill collaborates with various organizations to generate ideas and motivate higher education professionals for enrollment marketing solutions.
Champions of your institution.
Our diverse team is driven to get it right for your success. Expect quality at every turn. Quality that can be felt in our work and seen in your growth.
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Jim oversees the success of all major accounts. His higher ed marketplace philosophy? It’s a moving target, constant reinvention.
If he’s not on campuses across the country for consulting and staff development, Dave is leading Paskill market research.
A former Assistant Dean of Communications, Cathy oversees agency marketing and supports business opportunities.
A former Dean of Admissions and Financial Aid, Dana ensures that branding and marketing advance enrollment outcomes.
Mike leads the Paid Media team’s strategy, planning, and buying practices, using his extensive experience to deliver campaign success.
Angela ensures projects are on time, on budget, and on strategy – all while providing clients with a stellar experience.
A former Assistant Director of Admissions, Lien also has agency experience, bringing combined passions to Paskill.
Leading a team that delivers about 30 major web projects annually, Ryan also innovates our interactive offerings.
Torin cultivates opportunities for improving website performance, user experience, and discoverability in search.
Cody understands the vital role that analytic data has when measuring digital media performance in an effort to drive meaningful results for higher ed clients.
Sam leads the New York City-based analytics practice. He serves key accounts, oversees the analytics team, and manages all data and analytics capabilities.
Educated in the UK, and a former manager at a NYC search-focused agency, Barbara leads the direction of the agency’s higher ed SEO programs.
Brian focuses on brand, integrated campaigns, and performance marketing. His 20+ years of experience spans higher ed and top companies.
A former digital analyst for a top retailer, Shavez now supports the analytics functions for our higher ed partners. He has an M.S. in Finance from Baruch College.
Maria leverages strong communication, analytical, and problem-solving skills to lead teams enthusiastically through complex project workflows.
Therese collaborates with strategic and creative teams to produce content that marries the client’s brand voice to the customer’s needs, and drives results.
Joe tracks, visualizes, and interprets data to help colleagues and clients understand the impact of their integrated marketing efforts.
A University of Maryland grad, Malkaiah uses her paid media experience in healthcare to get results for higher ed.
Allan brings four decades of experience to writing compelling content for a variety of clients, purposes, and platforms.
Numerous institutions depend on Rosanne to reimagine creative. She not only wins over clients, she wins industry awards.
A powerhouse designer, Nick has created enough logos, mascots, and creative to fill a stadium—each piece authentic and always exceptional.
Kevin’s ability to develop interfaces for websites, web-based campaigns, and mobile applications delights audiences.
Paul builds best-in-class video production and event production capabilities under one roof.
Nicole utilizes her diverse marketing and website project management background to guide higher ed websites to the finish line.
Frank helps lead the charge in concepting and art direction and is deeply involved in integrated campaigns agency-wide.
Anna makes sure the JPL Content Studio produces impactful digital content swiftly and cost-effectively.
A writer whose work has appeared in the New York Times, Kelly brings a mastery of content, information architecture, and SEO to her role.
Bri leads the digital design team. She champions clients and colleagues to create engaging digital experiences that achieve results.
Matt elevates the team with his exceptional design and front-end web and interactive development skills.
Chad is expert at web development, coding, and networking. He is skilled at developing interfaces, campaigns, and mobile applications that truly engage the user.
Previously, Josh managed 60+ e-commerce advertising campaigns and now oversees paid media efforts for several higher ed partners.
A virtual interactive Swiss army knife, Dan creates web interfaces, graphic design, front-end development, and implements web analytics.
A former digital content specialist at a top-ranked institution, Shaun brings her writing expertise to several higher ed partners.
Joe’s relentless at building quality web and interactive experiences, and carrying new projects from inception to completion.
Previously a Creative Director at a top-tier research institution, Zac is a higher education advocate and skilled UX & Visual Designer.
Nathan helps maintain and develop a diverse portfolio of web projects. He also lends his analytic and technical skills to the digital marketing department.
Joe utilizes his 30 years of video production to guide a team of passionate craftspeople focused on creating captivating media content.
AJ’s ability to lead the production team on-set plays an essential role in helping to bring client and team member visions to life on-screen.
Jeff tells visual stories through the design of 2D and 3D animations and motion graphics that elevate content across a range of platforms.
Mike (a.k.a. Izzy) applies 20+ years of media production to manage the simplest content creation to the most complex.
A WordCamp organizer and video game reviewer, Jonathan brings his impressive interactive skills to several higher ed websites.
Leadership
Jim oversees the success of all major accounts. His higher ed marketplace philosophy? It’s a moving target, constant reinvention.
If he’s not on campuses across the country for consulting and staff development, Dave is leading Paskill market research.
Leading a team that delivers about 30 major web projects annually, Ryan also innovates our interactive offerings.
Brian focuses on brand, integrated campaigns, and performance marketing. His 20+ years of experience spans higher ed and top companies.
Paul builds best-in-class video production and event production capabilities under one roof.
Paskill
Jim oversees the success of all major accounts. His higher ed marketplace philosophy? It’s a moving target, constant reinvention.
If he’s not on campuses across the country for consulting and staff development, Dave is leading Paskill market research.
A former Assistant Dean of Communications, Cathy oversees agency marketing and supports business opportunities.
A former Dean of Admissions and Financial Aid, Dana ensures that branding and marketing advance enrollment outcomes.
A former Assistant Director of Admissions, Lien also has agency experience, bringing combined passions to Paskill.
Educated in the UK, and a former manager at a NYC search-focused agency, Barbara leads the direction of the agency’s higher ed SEO programs.
Brian focuses on brand, integrated campaigns, and performance marketing. His 20+ years of experience spans higher ed and top companies.
A University of Maryland grad, Malkaiah uses her paid media experience in healthcare to get results for higher ed.
Numerous institutions depend on Rosanne to reimagine creative. She not only wins over clients, she wins industry awards.
A powerhouse designer, Nick has created enough logos, mascots, and creative to fill a stadium—each piece authentic and always exceptional.
Frank helps lead the charge in concepting and art direction and is deeply involved in integrated campaigns agency-wide.
A writer whose work has appeared in the New York Times, Kelly brings a mastery of content, information architecture, and SEO to her role.
Previously, Josh managed 60+ e-commerce advertising campaigns and now oversees paid media efforts for several higher ed partners.
Enrollment Marketing Experts
If he’s not on campuses across the country for consulting and staff development, Dave is leading Paskill market research.
A former Dean of Admissions and Financial Aid, Dana ensures that branding and marketing advance enrollment outcomes.
Research
A former Dean of Admissions and Financial Aid, Dana ensures that branding and marketing advance enrollment outcomes.
Staff Training
A former Dean of Admissions and Financial Aid, Dana ensures that branding and marketing advance enrollment outcomes.
Brand & Creative
A former Dean of Admissions and Financial Aid, Dana ensures that branding and marketing advance enrollment outcomes.
Allan brings four decades of experience to writing compelling content for a variety of clients, purposes, and platforms.
Numerous institutions depend on Rosanne to reimagine creative. She not only wins over clients, she wins industry awards.
A powerhouse designer, Nick has created enough logos, mascots, and creative to fill a stadium—each piece authentic and always exceptional.
Frank helps lead the charge in concepting and art direction and is deeply involved in integrated campaigns agency-wide.
Events
A former Dean of Admissions and Financial Aid, Dana ensures that branding and marketing advance enrollment outcomes.
Web
Angela ensures projects are on time, on budget, and on strategy – all while providing clients with a stellar experience.
Educated in the UK, and a former manager at a NYC search-focused agency, Barbara leads the direction of the agency’s higher ed SEO programs.
Maria leverages strong communication, analytical, and problem-solving skills to lead teams enthusiastically through complex project workflows.
Therese collaborates with strategic and creative teams to produce content that marries the client’s brand voice to the customer’s needs, and drives results.
Numerous institutions depend on Rosanne to reimagine creative. She not only wins over clients, she wins industry awards.
Kevin’s ability to develop interfaces for websites, web-based campaigns, and mobile applications delights audiences.
A writer whose work has appeared in the New York Times, Kelly brings a mastery of content, information architecture, and SEO to her role.
Matt elevates the team with his exceptional design and front-end web and interactive development skills.
Chad is expert at web development, coding, and networking. He is skilled at developing interfaces, campaigns, and mobile applications that truly engage the user.
A virtual interactive Swiss army knife, Dan creates web interfaces, graphic design, front-end development, and implements web analytics.
Joe’s relentless at building quality web and interactive experiences, and carrying new projects from inception to completion.
Nathan helps maintain and develop a diverse portfolio of web projects. He also lends his analytic and technical skills to the digital marketing department.
A WordCamp organizer and video game reviewer, Jonathan brings his impressive interactive skills to several higher ed websites.
JPL
Angela ensures projects are on time, on budget, and on strategy – all while providing clients with a stellar experience.
Leading a team that delivers about 30 major web projects annually, Ryan also innovates our interactive offerings.
Cody understands the vital role that analytic data has when measuring digital media performance in an effort to drive meaningful results for higher ed clients.
Sam leads the New York City-based analytics practice. He serves key accounts, oversees the analytics team, and manages all data and analytics capabilities.
Educated in the UK, and a former manager at a NYC search-focused agency, Barbara leads the direction of the agency’s higher ed SEO programs.
A former digital analyst for a top retailer, Shavez now supports the analytics functions for our higher ed partners. He has an M.S. in Finance from Baruch College.
Maria leverages strong communication, analytical, and problem-solving skills to lead teams enthusiastically through complex project workflows.
Therese collaborates with strategic and creative teams to produce content that marries the client’s brand voice to the customer’s needs, and drives results.
Allan brings four decades of experience to writing compelling content for a variety of clients, purposes, and platforms.
Kevin’s ability to develop interfaces for websites, web-based campaigns, and mobile applications delights audiences.
Paul builds best-in-class video production and event production capabilities under one roof.
Nicole utilizes her diverse marketing and website project management background to guide higher ed websites to the finish line.
Frank helps lead the charge in concepting and art direction and is deeply involved in integrated campaigns agency-wide.
Anna makes sure the JPL Content Studio produces impactful digital content swiftly and cost-effectively.
A writer whose work has appeared in the New York Times, Kelly brings a mastery of content, information architecture, and SEO to her role.
Matt elevates the team with his exceptional design and front-end web and interactive development skills.
Chad is expert at web development, coding, and networking. He is skilled at developing interfaces, campaigns, and mobile applications that truly engage the user.
Previously, Josh managed 60+ e-commerce advertising campaigns and now oversees paid media efforts for several higher ed partners.
A virtual interactive Swiss army knife, Dan creates web interfaces, graphic design, front-end development, and implements web analytics.
Joe’s relentless at building quality web and interactive experiences, and carrying new projects from inception to completion.
Nathan helps maintain and develop a diverse portfolio of web projects. He also lends his analytic and technical skills to the digital marketing department.
Joe utilizes his 30 years of video production to guide a team of passionate craftspeople focused on creating captivating media content.
AJ’s ability to lead the production team on-set plays an essential role in helping to bring client and team member visions to life on-screen.
Jeff tells visual stories through the design of 2D and 3D animations and motion graphics that elevate content across a range of platforms.
Mike (a.k.a. Izzy) applies 20+ years of media production to manage the simplest content creation to the most complex.
A WordCamp organizer and video game reviewer, Jonathan brings his impressive interactive skills to several higher ed websites.
Advertising
Educated in the UK, and a former manager at a NYC search-focused agency, Barbara leads the direction of the agency’s higher ed SEO programs.
A former digital analyst for a top retailer, Shavez now supports the analytics functions for our higher ed partners. He has an M.S. in Finance from Baruch College.
Joe tracks, visualizes, and interprets data to help colleagues and clients understand the impact of their integrated marketing efforts.
A University of Maryland grad, Malkaiah uses her paid media experience in healthcare to get results for higher ed.
Nicole utilizes her diverse marketing and website project management background to guide higher ed websites to the finish line.
Previously, Josh managed 60+ e-commerce advertising campaigns and now oversees paid media efforts for several higher ed partners.
Video
Anna makes sure the JPL Content Studio produces impactful digital content swiftly and cost-effectively.
Joe utilizes his 30 years of video production to guide a team of passionate craftspeople focused on creating captivating media content.
AJ’s ability to lead the production team on-set plays an essential role in helping to bring client and team member visions to life on-screen.
Jeff tells visual stories through the design of 2D and 3D animations and motion graphics that elevate content across a range of platforms.
Mike (a.k.a. Izzy) applies 20+ years of media production to manage the simplest content creation to the most complex.