Direct admit programs may boost application numbers, but they don’t guarantee enrollment and leave institutions with inflated funnels and unclear signals of student interest. To convert admits into actual students, colleges must rethink strategy: segment, engage, and personalize like yield depends on it, because it does.
As budgets shift and enrollment pressures mount, colleges can no longer afford to invest in yesterday’s strategies. By prioritizing digital transformation, targeted marketing, and student-centered experiences, institutions can shift limited resources toward outcomes that truly move the enrollment needle.
Every decision about your new website should focus on advancing enrollment. By prioritizing prospective students, clear navigation, and consistent content, you'll create a lasting, effective marketing tool for your institution.
From the first athletic mark he designed to modernizing a military academy’s logo, Senior Graphic Designer and Illustrator Nick DeNucci shares what guides his approach, how he refreshes legacy designs, and which logos have left a lasting impact.
In today’s competitive enrollment climate, goals aren’t just numbers—they’re indicators of institutional health. To hit those targets year after year, admissions leaders must do more than track metrics; they must actively manage, motivate, and develop their teams.
Even in an age of AI and automation, real human connection remains a powerful differentiator in college search. When a student hears from someone who genuinely sees their potential, it builds trust, sparks curiosity, and can turn your institution into a serious contender.
Paskill’s Yield Boot Camp equips admissions teams to build relationships that drive enrollment, offering personalized, high-energy workshops to tackle challenges and refine strategies.
Budget cuts don’t have to derail enrollment goals. Paid media account leaders share how prioritizing key tactics and optimizing campaigns ensure every dollar delivers high-quality leads and impactful results.
Market research is essential for higher education institutions looking to refine their marketing strategies and drive meaningful action. By clarifying goals, your research can deliver actionable insights that fuel enrollment success.
In today’s hyper-competitive environment, a strong brand is crucial, requiring a highly recognizable mark, a clear key differentiator, engaging storytelling and a robust media strategy. Explore Paskill's approach to brand and why its central to enrollment marketing.
