As yield becomes an emotional decision shaped by both students and parents, institutions must move beyond campaigns and design experiences that build trust at every touchpoint. Manager of Strategy Lindsey Williams explores how intentional, personalized enrollment journeys transform belonging into confidence and confidence into commitment.
In this late-cycle yield perspective, Vice President of Market Research and Consulting Dave Black outlines practical ways enrollment leaders can prioritize now to make a difference this cycle. He also shows how those near-term moves can inform stronger, more intentional yield planning beyond decision season.
When first impressions are increasingly shaped by AI summaries and third-party conversations, belonging becomes something students need to see rather than an institutional claim. Lead Strategist Michele Loeper explains how making belonging visible through data, narrative, and experience design builds trust and drives enrollment.
What does it take to measure what actually influences enrollment in an AI-shaped search landscape? In this insight piece, Principal Strategist Kelly Kautz explains how shifting focus to owned journeys reveals where confidence is built or lost, outlining a practical four-step approach to measuring real student decision-making beyond traditional funnels.
As parents become the true power audience in enrollment decisions, trust is earned through proof, not persuasion. Lindsey Williams, Manager of Strategy, shows how transparency turns institutional data into clear signals of value that drive confidence and enrollment.
As no-click search reshapes how students make decisions, institutions risk losing control of their own story. The stakes are high because the moment prospects stop engaging with your site, you lose the ability to influence how they understand your value. Senior Content Writer Shaun Fitzpatrick explores how AI overviews affect prospect behavior and shows why answer-first content paired with authentic storytelling is key to building trust.
Turning yield from a seasonal scramble into a repeatable advantage means transforming chaos into consistency. Dave Black, VP of Market Research and Consulting, advocates that yield success comes from early planning, data-driven insights, and cross-campus collaboration that turn last-minute hustle into a sustainable system for enrollment growth.
New national research from Paskill, KNow Research, and Lexicon & Line finds that student belonging begins before enrollment and often with a student’s first interaction with a college’s brand. Surveying more than 100 higher education professionals, the study shows that while belonging is seen as essential to enrollment and success, it remains difficult for institutions to define and measure without strategic support.
The demand for flexible, accessible online education keeps growing, bringing with it a new kind of student. Senior Content/UX Writer Shaun Fitzpatrick shares how online learners move through a digital world and how the right content and targeting can make all the difference in reaching them.
Many campuses are celebrating record enrollment, and the payoff of sustained, strategic marketing. Paid Media Manager Cody Arnold shares how growth is returning, though not equally everywhere, and notes that the institutions thriving now are the ones turning momentum into long-term strategy.
