Campus tours create the spark of belonging, but social media and brand strategy ensure that spark becomes a lasting connection. When admissions insights and creative storytelling meet, every visit transforms from a one-day impression into the start of a student’s journey.
Campus experiences are emotional, especially for families navigating a prospective student’s college decision—hard-won moments that carry deep meaning. As both a parent and a higher ed marketer, Paskill’s Agency Marketing Director reflects on how trust is built through real, human interactions that make a campus feel like home.
Belonging is a powerful driver of student success, yet many institutions struggle to define and measure it. A new survey from Paskill, KNow Research, and Lexicon & Line invites higher ed leaders to share how they’re addressing belonging—and where gaps remain.
A successful website upgrade starts long before you hire a partner—it begins with preparation. Drawing on experience from launching over 50 higher ed sites in five years, Paskill technical project managers share proven tips to help institutions avoid common pitfalls and set the stage for a smooth, strategic redesign.
Direct admit programs may boost application numbers, but they don’t guarantee enrollment and leave institutions with inflated funnels and unclear signals of student interest. To convert admits into actual students, colleges must rethink strategy: segment, engage, and personalize like yield depends on it, because it does.
To engage prospects on your higher ed website, make them feel welcome and provide essential information. Paskill’s Senior Digital Content Writer emphasizes the impact of clear language and thoughtful design on user experience.
As budgets shift and enrollment pressures mount, colleges can no longer afford to invest in yesterday’s strategies. By prioritizing digital transformation, targeted marketing, and student-centered experiences, institutions can shift limited resources toward outcomes that truly move the enrollment needle.
Every decision about your new website should focus on advancing enrollment. By prioritizing prospective students, clear navigation, and consistent content, you'll create a lasting, effective marketing tool for your institution.
From the first athletic mark he designed to modernizing a military academy’s logo, Senior Graphic Designer and Illustrator Nick DeNucci shares what guides his approach, how he refreshes legacy designs, and which logos have left a lasting impact.
In today’s competitive enrollment climate, goals aren’t just numbers—they’re indicators of institutional health. To hit those targets year after year, admissions leaders must do more than track metrics; they must actively manage, motivate, and develop their teams.
