Over 1,800 higher ed marketers gathered in Las Vegas to explore strategies for boosting enrollment. Paskill led a dialogue on targeted recruitment with key takeaways on collaboration, student influencer programs, and experience-driven personas.
In partnership with Paskill, Goldey-Beacom College saw significant growth, including a 95% increase in applications and a 55% rise in new student enrollment. The multi-year collaboration involved creative campaigns, CRM integration, and real-time campaign adjustments to drive success.
Over 1,800 higher ed marketers gathered in Las Vegas to explore strategies for boosting enrollment. Paskill led a dialogue on targeted recruitment with key takeaways on collaboration, student influencer programs, and experience-driven personas.
A Q&A with agency founder and president Jim Paskill on why building one-on-one relationships with prospective students remains a top converting strategy.
Global Accessibility Awareness Day is the perfect time to think about how your website can provide a better experience for prospects with disabilities or impairments. Not sure where to start? We’ve got some suggestions.
Paskill will sponsor three major higher ed marketing events attracting thousands of attendees looking to improve brand and enrollment.
The industry’s largest advertising competition recognized several Paskill higher ed partners for a range of creative including websites, logos and integrated ad campaigns.
Over 1,500 higher ed marketers attended AMA’s Symposium for the Marketing of Higher Education to unpack the issues impacting all institutions.
Hundreds of higher education marketers from across the nation and beyond explored various issues during the 2023 eduWeb Summit in Washington, D.C.
Lead UX Strategist will present “Does Your Website Work for First-Generation College Students?” during the eduWeb Summit in Washington D.C.
In partnership with parent company JPL, Paskill has created a new Experiential Lab to grow in-person and online engagement with prospective students.