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In this webinar, Bob Atkins, CEO and founder of Gray Associates, and Jim Paskill, President of PS&L, address trends in student demand; how schools are seeing improved enrollment outcomes by adjusting media budgets based on the cost of student acquisition; and other best practices in developing media mix models for successful recruiting.

Gray Associates, a data analytics, software, and strategy consulting firm focused on higher education, has developed the science to find in-demand programs that attract prospective students.

PS&L customizes marketing enrollment campaigns based on personas, geography, and a sophisticated and successful algorithm to determine realistic budgets.

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