Learn how to engage your core audiences and improve your website with easy-to-implement strategies. In this webinar, we explore emerging trends, including synthetic testing, to ensure your .edu is optimized for prospective students.
What to expect
Hosted by Chief Tech Officer Ryan Pudloski—who knows that website decisions, like tattoos, are permanent—this series will put you in CTRL of your website. UX Lead Kelly Kautz will share practical testing strategies for quick wins today, as well as high-impact test ideas for larger updates in the future. Plus, score a free motivational temporary tattoo designed for higher ed web teams—with a chance to win even more prizes.
What you will learn
In this free webinar, you’ll learn how to:
- Fix missed opportunities on your website that impact enrollment
- Run effective user tests that lead to actionable insights
- Build empathy across teams by understanding the student journey
- Apply innovative AI techniques for website improvements
Meet your speakers
Ryan Pudloski / Chief Tech Officer
Ryan leads the technical vision behind enrollment-first websites, ensuring every build is functional, accessible, and backed by research. A frequent speaker at higher ed marketing conferences, he connects technology with institutional goals and student-centered outcomes.
Kelly Kautz / UX Strategist
Kelly shapes user-centered digital strategies that drive enrollment, grounded in original research on first-gen students and deep expertise in content strategy and SEO. She’s a trusted voice on what students need from higher ed websites, sharing insights via webinars, podcasts, and national conferences.
