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Understanding how your prospective students search for college and curating your content to engage them early and authentically is possible and necessary to bolster brand and optimize your paid campaigns.

This webinar provides attendees with clear guidelines on:

·       Building SEO strategies, for all budgets

·       Latest trends of how prospects and families search for college

·       Leveraging SEO to support paid efforts and advance enrollment

About Our Expert:

Torin KeeferAs a data-driven performance marketer specializing in search engine optimization, Torin Keefer’s comprehensive knowledge of technical, content, and ability to architect analytical insights cultivates a unique vision into opportunities for improving website performance, user experience, and discoverability in search. Torin’s experience spans a breadth of industries from major corporate brands to higher education and healthcare. He is a graduate of Wilkes University, where he earned his B.S. in Business Administration, with a concentration in marketing.

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