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Your higher ed website is critical for communication and recruiting. Key to understanding a website’s success is interpreting what metrics really matter to your marketing goals, like enrollment, and how to benchmark those elements consistently.

This webinar provides higher ed marketers with clear guidelines on:

  • Benchmarking metrics for meaningful results
  • Identifying quality user experience
  • Understanding your audience and their behaviors
  • Ensuring your integrations provide accurate data

About Our Speakers:


Kelly Kautz is a former freelance writer whose work has appeared in the New York Times and now brings a mastery of content strategy, information architecture, and SEO to her role as UX strategist. Kelly serves as web audit project lead for PS&L’s two-year college clients.

nathan h photo Nathan Huff helps to maintain and develop diverse web projects for higher ed partners. He also lends his analytic and technical skills to the agency’s digital marketing department. A graduate of Rochester Institute of Technology, Nathan has been integral to several recent .edu launches.

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