Websites help prospects make decisions
When Edgewood came to Paskill to redesign their website, we knew we needed to prioritize the user experience to support student recruitment. That meant focusing on a more streamlined navigation and showcasing Edgewood’s core values and offerings.
Better design, better functionality, better experience
Our goal was to help students and prospects more easily access information about academic programs, career development resources, and Edgewood’s vibrant campus life. Together, this information builds a case for why Edgewood is the right choice for students.
We wanted to introduce a design that was modern and clean and fostered trust and credibility. Thoughtful design elements helped us make the site visually engaging while remaining functional. This helps students and prospects find what they need quickly and efficiently.
An institution’s on-campus resources can make or break the student experience, especially with more students looking to colleges to provide mental health resources. We made sure to prominently display detailed information on housing, wellness, and student life. Current students can find the resources they need, and it shows prospects that Edgewood cares about providing a good student experience.
Besides getting a sense of student life, we wanted prospects and families to experience the Edgewood campus from home. We created an interactive, custom-illustrated campus map with embedded video.
It’s important to Edgewood that students plan for their life and career after graduation. The institution uses the Handshake career portal to give students and prospects access to job and internship opportunities. We made sure this feature was fully integrated for a seamless user experience.
Partners in success
Our website overhaul process is streamlined after launching 50 sites in 5 years. For Edgewood, that process included:
- Discussion guides
- Usability testing
- Content mapping recommendations
- Sitemap
- Homepage design
- Design direction
- New events calendar and news blog
- Style guide
- Performance dashboard
- Training to continue to engage audiences over time
The updated website is making waves on campus. Staff are noticing the positive impact it’s having on the student experience and called out our role as a partner in their success.
The team at Paskill embodies the meaning of ‘the extension of your team.’ Their knowledge, skills, ideas, understanding, and attention to you as a person first and as a client next are hard to find in any industry. The work, responsiveness, and care are seen and felt throughout the website overhaul process, resulting in on-time and fantastic results.
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