Commencement is a Rite of Belonging, and a Privilege
Not belonging is why 25% of students with disabilities drop out after their first year of college. A new agency partnership is raising awareness of the disability community and higher education.
In the midst of an economic pandemic, Goldey-Beacom College in Wilmington, Delaware has cut its tuition in half. An institution with a longtime commitment to making a quality higher education experience accessible, Goldey-Beacom College also provides millions per year in scholarships to students.
This bold act in the higher ed marketplace is met with bold design in a campaign that utilizes a range of creative leveraged across various digital marketing strategies as well as outdoor and transit.
And the powerful Goldey-Beacom College story is only beginning to take shape. New brand messaging will soon drive all marketing communications about the private institution’s impressive faculty, ideal location, innovative thinking, and focused outcomes.
Not belonging is why 25% of students with disabilities drop out after their first year of college. A new agency partnership is raising awareness of the disability community and higher education.
Learn why both activities are essential to the enrollment funnel in generating new students but are not the same.