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Southern California University of Health Sciences
Best Fit for Best Outcomes
After a national search for a higher education enrollment marketing firm with strong digital marketing prowess, Paskill was identified as the best-fit partner to serve as the Agency of Record for this Los Angeles-based healthcare institution serving undergraduate, graduate, doctoral, and adult learner students.
Exceeding Goals, Weekly
The partnership has been exceeding goals weekly. Paskill is planning and executing a digital media strategy that is being continually optimized through data insights. Programs that are being promoted in the campaign include Doctor of Chiropractic, Acupuncture and Chinese Medicine, Accelerated Single Science Courses, Master of Science in Medical Science, Master of Science in Human Genetics and Genomics, and Doctor of Occupational Therapy.
These six programs utilize Paid Search, Display, Social, and Retargeting tactics. Paskill has also provided a range of other services to generate outcomes, including creative support, copywriting, consulting, reporting, and custom analytics.
I just want to tell you all, I met with our Provost and across the board for every single program, we are at 100% of budget. As you know when we started with Paskill, we were down. Super outstanding and thank you to the entire team. We’ve caught up, we're back on plan, and hold on to the positive momentum.
Paskill’s lead account manager shares how she delivers on a familiar client request: for the agency to become an extension of a higher ed marketing team.