Capturing the spirit and energy of a college
Spelman College is the top-ranked HBCU in the nation and the most selective women’s college in the country. Maintaining this level of excellence relies on finding right-fit students.
When Spelman approached Paskill to develop student recruitment materials, we knew these assets needed to capture the spirit and energy of the College. Our team worked with Spelman to develop a strong understanding of the College’s environment and on-campus culture to make sure Spelman’s brand shined through their recruitment materials.
Showcasing a culture based on sisterhood
Our goal was to showcase Spelman’s brand story while capturing its distinct essence as an institution that affirms and inspires Black women.
We developed undergraduate recruitment materials around the theme of “Your Sisters Are Your Motivation, Not Your Competition.” Our messaging and visuals tapped into Spelman’s core beliefs in the bonds of sisterhood between its students. Recruitment assets highlighted real students on campus to give a dynamic look into Spelman’s community.
Recruitment materials included:
- On-campus photography
- 20-page viewbook
- Travel brochure
- Fact sheet
- Postcard series
The viewbook would go on to win an award from CUPRAP, and the student materials won an Educational Advertising Award.
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