Maintaining Campaign Effectiveness in the Face of Budget Cuts

Budget cuts don’t have to derail enrollment goals. Paid media account leaders share how prioritizing key tactics and optimizing campaigns, ensures every dollar delivers high-quality leads and impactful results.

Read More

Unlocking the Power of Market Research: Purpose, Planning, Action

Market research is essential for higher education institutions looking to refine their marketing strategies and drive meaningful action. By clarifying goals, involving your community, and partnering with a third party, your research can deliver actionable insights that fuel enrollment success.

Read More

Your Institutional Brand Has Never Been More Important

In today’s hyper-competitive environment, a strong brand is crucial, requiring a highly recognizable mark, a clear key differentiator, engaging storytelling and a robust media strategy. Explore Paskill's approach to brand and why its central to enrollment marketing.

Read More

In a Competitive Higher Ed Market, Your Website Must Prioritize Enrollment

Every decision in your new website should focus on advancing enrollment. By prioritizing prospective students, clear navigation, and consistent content, you'll create a lasting, effective marketing tool for your institution.

Read More

Adapt and Thrive: Academic Sales Management for Your Institution’s Future

With increasing competition and student choices, higher ed institutions must shift beyond traditional recruitment. The academic sales management model equips admissions teams to nurture prospects and convert them into enrolled students, driving enrollment success.

Read More

Top Ways to Make Your Campus Tour a Campus Experience

Campus tours, pivotal for prospective students, often lack impact. A senior enrollment consultant shares why investing in trained guides and personalized experiences can transform tours into engaging journeys.

Read More

Why You Need to Use Plain Language in Your Higher Ed Web Copy

To engage prospects on your higher ed website, make them feel welcome and provide essential information. Paskill’s Senior Digital Content Writer emphasizes the impact of clear language and thoughtful design on user experience.

Read More

Successful Paid Media Is More than Tactics, It’s Expertise and Diligence

Paid media excels in reaching prospective students, families and influencers at any point in their higher ed journeys. Learn how Paskill approaches paid media, based on experience and consistent outcomes.

Read More

Creating a Student-First Culture Requires a Cultural Change

Paskill Academy workshop leaders define a genuine “student-first culture” and how it involves embedding a service mindset throughout the entire student experience, from initial contact to graduation and beyond.

Read More

Preparing Internally for a Higher Ed Website Overhaul: Key Strategies

Technical project managers share the top ways to prepare for a website overhaul ensuring the smoothest possible process and the best possible project outcome.

Read More