2025: The Year Higher Ed Starts Listening to Customers
Institutions that thrive in 2025 will be those that go beyond attracting students and start actively listening to them. Learn the five key enrollment marketing trends shaping the year ahead.
Insights
Featured
Maintaining Campaign Effectiveness in the Face of Budget Cuts
Budget cuts don’t have to derail enrollment goals. Paid media account leaders share how prioritizing key tactics and optimizing campaigns, ensures every dollar delivers high-quality leads and impactful results.
In a Competitive Higher Ed Market, Your Website Must Prioritize Enrollment
Every decision in your new website should focus on advancing enrollment. By prioritizing prospective students, clear navigation, and consistent content, you'll create a lasting, effective marketing tool for your institution.
Mastering Yield: The Why and How of Great Recruiting
Paskill’s Yield Boot Camp equips admissions teams to build relationships that drive enrollment, offering personalized, high-energy workshops to tackle challenges and refine strategies.
Maintaining Campaign Effectiveness in the Face of Budget Cuts
Budget cuts don’t have to derail enrollment goals. Paid media account leaders share how prioritizing key tactics and optimizing campaigns, ensures every dollar delivers high-quality leads and impactful results.
Unlocking the Power of Market Research: Purpose, Planning, Action
Market research is essential for higher education institutions looking to refine their marketing strategies and drive meaningful action. By clarifying goals, involving your community, and partnering with a third party, your research can deliver actionable insights that fuel enrollment success.
Your Institutional Brand Has Never Been More Important
In today’s hyper-competitive environment, a strong brand is crucial, requiring a highly recognizable mark, a clear key differentiator, engaging storytelling and a robust media strategy. Explore Paskill's approach to brand and why its central to enrollment marketing.
Adapt and Thrive: Academic Sales Management for Your Institution’s Future
With increasing competition and student choices, higher ed institutions must shift beyond traditional recruitment. The academic sales management model equips admissions teams to nurture prospects and convert them into enrolled students, driving enrollment success.
Top Ways to Make Your Campus Tour a Campus Experience
Campus tours, pivotal for prospective students, often lack impact. A senior enrollment consultant shares why investing in trained guides and personalized experiences can transform tours into engaging journeys.
Why You Need to Use Plain Language in Your Higher Ed Web Copy
To engage prospects on your higher ed website, make them feel welcome and provide essential information. Paskill’s Senior Digital Content Writer emphasizes the impact of clear language and thoughtful design on user experience.
Successful Paid Media Is More than Tactics, It’s Expertise and Diligence
Paid media excels in reaching prospective students, families and influencers at any point in their higher ed journeys. Learn how Paskill approaches paid media, based on experience and consistent outcomes.