Technical project managers share the top ways to prepare for a website overhaul ensuring the smoothest possible process and the best possible project outcome.
Market research is essential for higher education institutions looking to refine their marketing strategies and drive meaningful action. By clarifying goals, involving your community, and partnering with a third party, your research can deliver actionable insights that fuel enrollment success.
In today’s hyper-competitive environment, a strong brand is crucial, requiring a highly recognizable mark, a clear key differentiator, engaging storytelling and a robust media strategy. Explore Paskill's approach to brand and why its central to enrollment marketing.
Every decision in your new website should focus on advancing enrollment. By prioritizing prospective students, clear navigation, and consistent content, you'll create a lasting, effective marketing tool for your institution.
With increasing competition and student choices, higher ed institutions must shift beyond traditional recruitment. The academic sales management model equips admissions teams to nurture prospects and convert them into enrolled students, driving enrollment success.
Campus tours, pivotal for prospective students, often lack impact. A senior enrollment consultant shares why investing in trained guides and personalized experiences can transform tours into engaging journeys.
To engage prospects on your higher ed website, make them feel welcome and provide essential information. Paskill’s Senior Digital Content Writer emphasizes the impact of clear language and thoughtful design on user experience.
Paid media excels in reaching prospective students, families and influencers at any point in their higher ed journeys. Learn how Paskill approaches paid media, based on experience and consistent outcomes.
Paskill Academy workshop leaders define a genuine “student-first culture” and how it involves embedding a service mindset throughout the entire student experience, from initial contact to graduation and beyond.
Technical project managers share the top ways to prepare for a website overhaul ensuring the smoothest possible process and the best possible project outcome.
Paskill's Lead Strategist Kelly Kautz shares when it's time to build a website governance policy and what models, inspiration and ideas can help you get started.