Budget cuts don’t have to derail enrollment goals. Paid media account leaders share how prioritizing key tactics and optimizing campaigns, ensures every dollar delivers high-quality leads and impactful results.
Adult learners represent a vast, largely untapped market, but attracting them requires more than just awareness—it demands real institutional change. From flexible scheduling to simplified admissions, institutions that address adult learners’ unique challenges are more likely to enroll and retain these students through degree completion.
Paskill’s Yield Boot Camp equips admissions teams to build relationships that drive enrollment, offering personalized, high-energy workshops to tackle challenges and refine strategies.
Institutions that thrive in 2025 will be those that go beyond attracting students and start actively listening to them. Learn the five key enrollment marketing trends shaping the year ahead.
Every decision in your new website should focus on advancing enrollment. By prioritizing prospective students, clear navigation, and consistent content, you'll create a lasting, effective marketing tool for your institution.
Budget cuts don’t have to derail enrollment goals. Paid media account leaders share how prioritizing key tactics and optimizing campaigns, ensures every dollar delivers high-quality leads and impactful results.
Market research is essential for higher education institutions looking to refine their marketing strategies and drive meaningful action. By clarifying goals, involving your community, and partnering with a third party, your research can deliver actionable insights that fuel enrollment success.
In today’s hyper-competitive environment, a strong brand is crucial, requiring a highly recognizable mark, a clear key differentiator, engaging storytelling and a robust media strategy. Explore Paskill's approach to brand and why its central to enrollment marketing.
With increasing competition and student choices, higher ed institutions must shift beyond traditional recruitment. The academic sales management model equips admissions teams to nurture prospects and convert them into enrolled students, driving enrollment success.
Campus tours, pivotal for prospective students, often lack impact. A senior enrollment consultant shares why investing in trained guides and personalized experiences can transform tours into engaging journeys.
To engage prospects on your higher ed website, make them feel welcome and provide essential information. Paskill’s Senior Digital Content Writer emphasizes the impact of clear language and thoughtful design on user experience.