Commencement is a Rite of Belonging, and a Privilege

Not belonging is why 25% of students with disabilities drop out after their first year of college. A new agency partnership is raising awareness of the disability community and higher education.

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The Difference Between Marketing and Recruiting is Relationships

Learn why both activities are essential to the enrollment funnel in generating new students but are not the same.

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Digital Marketing Leads Worth Generating

To us, leads that matter are when a prospect authentically raises their hand and asks for a real conversation.

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Strong Agency Partnerships Start with Meaningful Account Management

Paskill’s lead account manager shares how she delivers on a familiar client request: for the agency to become an extension of a higher ed marketing team.

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Ready or Not, Higher Ed. The Metaverse is Here.

Clients are asking what the Metaverse is and if they should have a presence? Learn about the new realm's possibilities and the first steps to getting there.

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UX Strategist on Creating Award-Winning Paintings and Award-Winning Websites

UX Strategist connects creating her photorealistic acrylic paintings to building high-performing websites.

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A Virtual Tour Solution Driven By What Works

An expected part of prospects’ college decision-making, Paskill's virtual tour solution is delivering results for clients like The Jewish Theological Seminary.

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5 Hidden UX Issues Sabotaging Your SEO

Answering the #1 digital marketing concern in higher ed, strategist Kelly Kautz pinpoints the UX issues most likely to hurt getting website traffic.

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Oversaturated with Challenges in Higher Ed? New Vlog Series Delves into Enrollment Solutions

Positive and specific content for admissions leaders to keep recruiters on the right track for success.

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A Commitment to Progress: Diversity, Equity, and Inclusion

JPL President Luke Kempski shares his insights on why business leaders need to commit to Diversity, Equity, and Inclusion action plans in order to create positive, lasting change.

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