State of Community Colleges

A former marketing director at Northern Virginia Community College discusses three higher education trends two-year institutions should pay attention to most.

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Strong Agency Partnerships Start with Meaningful Account Management

Paskill’s lead account manager shares how she delivers on a familiar client request: for the agency to become an extension of a higher ed marketing team.

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Agency’s Journey to Drive Value from AI

JPL President Luke Kempski discusses the agency's POV on AI and how the new technology will drive personalization, automation, and creativity.

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Five Tips to Enhance Your Admissions Team’s Performance

Learn what key strategies admissions leaders should know to support their counselors and grow enrollments.

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Commencement is a Rite of Belonging, and a Privilege

Not belonging is why 25% of students with disabilities drop out after their first year of college. A new agency partnership is raising awareness of the disability community and higher education.

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The Difference Between Marketing and Recruiting is Relationships

Learn why both activities are essential to the enrollment funnel in generating new students but are not the same.

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Digital Marketing Leads Worth Generating

To us, leads that matter are when a prospect authentically raises their hand and asks for a real conversation.

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Ready or Not, Higher Ed. The Metaverse is Here.

Clients are asking what the Metaverse is and if they should have a presence? Learn about the new realm's possibilities and the first steps to getting there.

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UX Strategist on Creating Award-Winning Paintings and Award-Winning Websites

UX Strategist connects creating her photorealistic acrylic paintings to building high-performing websites.

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A Virtual Tour Solution Driven By What Works

An expected part of prospects’ college decision-making, Paskill's virtual tour solution is delivering results for clients like The Jewish Theological Seminary.

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