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New Research Launch: Understanding Belonging in Higher Education

New national research from Paskill, KNow Research, and Lexicon & Line finds that student belonging begins before enrollment and often with a student’s first interaction with a college’s brand. Surveying more than 100 higher education professionals, the study shows that while belonging is seen as essential to enrollment and success, it remains difficult for institutions to define and measure without strategic support.

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Higher Ed Enrollment is Rebounding, But Not Evenly: What the Latest NSC Data Reveals

Many campuses are celebrating record enrollment, and the payoff of sustained, strategic marketing. Paid Media Manager Cody Arnold shares how growth is returning, though not equally everywhere, and notes that the institutions thriving now are the ones turning momentum into long-term strategy.

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Beyond Headlines: How Smart Colleges Use Student Insights to Cut Through Noise

Chasing every trending headline, like the apprenticeship vs. four-year degree debate, keeps colleges reactive. Informed by Public Agenda research, Senior Strategist Michele Loeper shows how institutions that ground messaging in real student motivations build a lasting competitive advantage.

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