Promising results are emerging as we continue to test and refine predictive enrollment modeling with the current applicant pool. Senior Account Manager Angela Wenner shows how predictive enrollment modeling is shifting strategy from casting a wider net to focusing on students who can still be influenced.
Agency Marketing Director Cathy Donovan shares how something as simple as campus trees can shape a sense of belonging. From personal experience to industry insight, she explores why what students see and feel on campus matters more than we think.
Higher education marketing has always told stories, but the ones that once inspired confidence now often register as noise. Today, parent trust is built not on polished positioning, but on authentic student experiences that offer credible, human proof.
At CUPRAP’s Spring Professional Conference, one thing became clear among the hundreds of higher ed marketers: students aren’t asking “How impressive is this place?” but “Can I see myself here?” The stories that resonate answer that question with honesty, relevance, and proof.
As yield becomes an emotional decision shaped by both students and parents, institutions must move beyond campaigns and design experiences that build trust at every touchpoint. Learn how intentional, personalized enrollment journeys transform belonging into confidence and confidence into commitment.
Vice President of Market Research and Consulting Dave Black outlines practical ways enrollment leaders can prioritize now to make a difference this cycle. He also shows how those near-term moves can inform stronger, more intentional yield planning beyond decision season. Drawing on performance insights and enrollment strategy experience, he challenges teams to act decisively while building a stronger foundation for future cycles.
When first impressions are increasingly shaped by AI summaries and third-party conversations, belonging becomes something students need to see rather than an institutional claim. Lead Strategist Michele Loeper explains how making belonging visible through data, narrative, and experience design builds trust and drives enrollment.
What does it take to measure what actually influences enrollment in an AI-shaped search landscape? In this insight piece, Principal Strategist Kelly Kautz explains how shifting focus to owned journeys reveals where confidence is built or lost, outlining a practical four-step approach to measuring real student decision-making beyond traditional funnels.
As parents become the true power audience in enrollment decisions, trust is earned through proof, not persuasion. Lindsey Williams, Manager of Strategy, shows how transparency turns institutional data into clear signals of value that drive confidence and enrollment.
As no-click search reshapes how students make decisions, institutions risk losing control of their own story. The stakes are high because the moment prospects stop engaging with your site, you lose the ability to influence how they understand your value. Senior Content Writer Shaun Fitzpatrick explores how AI overviews affect prospect behavior and shows why answer-first content paired with authentic storytelling is key to building trust.
