Winning Enrollment in the City of Lights: Insights from the AMA Higher Ed Symposium

Over 1,800 higher ed marketers gathered in Las Vegas to explore strategies for boosting enrollment. Paskill led a dialogue on targeted recruitment with key takeaways on collaboration, student influencer programs, and experience-driven personas.

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35+ Years Later: Personal Connection Still Reigns in Higher Ed Marketing

A Q&A with agency founder and president Jim Paskill on why building one-on-one relationships with prospective students remains a top converting strategy.

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Make Global Accessibility Awareness Day Matter: Improve Your Website

Global Accessibility Awareness Day is the perfect time to think about how your website can provide a better experience for prospects with disabilities or impairments. Not sure where to start?  We’ve got some suggestions.

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Leading AI Marketing Dialogue at 2024 Higher Ed Conferences

Paskill will sponsor three major higher ed marketing events attracting thousands of attendees looking to improve brand and enrollment.

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Six Higher Ed Partners’ Creative, Including Integrated Ad Campaign, Recognized

The industry’s largest advertising competition recognized several Paskill higher ed partners for a range of creative including websites, logos and integrated ad campaigns.

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Building Community and Embracing Change, Key Messages at AMA

Over 1,500 higher ed marketers attended AMA’s Symposium for the Marketing of Higher Education to unpack the issues impacting all institutions.

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eduWeb Summit Motivates Higher Ed Marketers to Do More

Hundreds of higher education marketers from across the nation and beyond explored various issues during the 2023 eduWeb Summit in Washington, D.C. 

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New Research on First-Gen College Students

Lead UX Strategist will present “Does Your Website Work for First-Generation College Students?” during the eduWeb Summit in Washington D.C.

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Cutting-Edge Lab Unleashes VR and AR Potential for Enrollment Marketers

In partnership with parent company JPL, Paskill has created a new Experiential Lab to grow in-person and online engagement with prospective students.

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Careers Publication Recognized, Engages Prospects and Parents

“Careers for Life” is the award-winning publication that captures the United States Coast Guard Academy’s life-changing academic opportunity.

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