35+ Years Later: Personal Connections Still Reign in Higher Ed Marketing

A Q&A with agency founder and president Jim Paskill on why building one-on-one relationships with prospective students remains a top converting strategy.

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Leading AI Marketing Dialogue at 2024 Higher Ed Conferences

Paskill will sponsor three major higher ed marketing events attracting thousands of attendees looking to improve brand and enrollment.

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Six Higher Ed Partners’ Creative, Including Integrated Ad Campaign, Recognized

The industry’s largest advertising competition recognized several Paskill higher ed partners for a range of creative including websites, logos and integrated ad campaigns.

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Building Community and Embracing Change, Key Messages at AMA

Over 1,500 higher ed marketers attended AMA’s Symposium for the Marketing of Higher Education to unpack the issues impacting all institutions.

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eduWeb Summit Motivates Higher Ed Marketers to Do More

Hundreds of higher education marketers from across the nation and beyond explored various issues during the 2023 eduWeb Summit in Washington, D.C. 

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New Research on First-Gen College Students

Lead UX Strategist will present “Does Your Website Work for First-Generation College Students?” during the eduWeb Summit in Washington D.C.

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Cutting-Edge Lab Unleashes VR and AR Potential for Enrollment Marketers

In partnership with parent company JPL, Paskill has created a new Experiential Lab to grow in-person and online engagement with prospective students.

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Careers Publication Recognized, Engages Prospects and Parents

“Careers for Life” is the award-winning publication that captures the United States Coast Guard Academy’s life-changing academic opportunity.

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Marketing Meaningful Experiences Major Theme at Community College Conference

The National Council for Marketing & Public Relations (NCMPR) welcomed representatives from more than 150 institutions during its recent multi-district conference.

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CUPRAP Conference Encourages Higher Ed Marketers to Promote Beyond Your Institution

Paskill’s exhibit presence at CUPRAP showcased the new brand and included VR tours, a glimpse into the future of campus tour possibilities.

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