Higher Ed Collaborations Recognized for Range of Creative
Enrollment marketing firm PASKILL and five of its higher education partners from across the country have been recognized with multiple Educational Advertising Awards.
Accolades include gold winners in admissions publications, enterprise websites, and advertising to an integrated marketing campaign, which amplified the student perspective by utilizing real student photography.
From over 2,000 entries representing more than 1,000 institutions from all 50 states, PASKILL received five top prizes (four golds and one merit) for five esteemed institutions, three representing community colleges, during the 39th annual Educational Advertising Awards.
PASKILL’s award-winning partnerships include The United States Coast Guard Academy (viewbook); Genesee Community College (website), Three Rivers College (website), Walla Walla Community College (advertising), and Goldey-Beacom College (integrated marketing campaign).
The “Beacom Campaign,” which is generating an uptick in applications, through multi-channel saturation, spotlights real students with photography from a real student, art directed by PASKILL’s collaborative creative team.
Judges for the Educational Advertising Awards consisted of a national panel of higher education marketers, advertising creative directors, and marketing and advertising professionals.
“The creative recognized represents hours of collaboration with our in-house team and higher education partners across a span of services,” says President Jim Paskill.
“We know when websites, campaigns, and pubs are successful when they deliver enrollment results, but being recognized by peers in the industry for the look and feel of the artwork validates all of that tireless effort.”