Building trust over 10+ years with Dominican University New York
Universities never know where their next big challenge will come from. This makes finding an agile partner who knows the industry and can see around corners crucial to competing in today’s market.
Dominican University New York (DUNY) is a private Roman Catholic institution in New York state. For over a decade, Paskill has partnered with DUNY to support enrollment goals through everything from paid media to staff development and training to updating the institutional identity.
What’s the key to the long and varied relationship? Trust, and a reputation for delivering on promises.
Paskill’s relationship with DUNY began with work on admissions publications and updating communication flows. Based on those successful deliverables, the relationship evolved to become a consultative partnership. DUNY doesn’t just come to Paskill with new work. Instead, the client reaches out with questions, trusting Paskill to offer solutions that meet their goals and budget.
This trust became even more apparent during DUNY’s transition from college to university status in 2022. Paskill worked closely with the DUNY team to create a new visual identity,including campus signage, as well as updated communication.
This new institutional identity, combined with previous enrollment efforts, have led to big results. Since 2021, DUNY’s applications have increased by almost 73%. They continue to rely on their partnership with Paskill to help grow enrollments and achieve their institutional goals.
