Higher ed marketers representing more than 125 institutions from across the country and abroad will venture to Portland, Maine next month for the annual eduWeb Summit.
Joining three days of industry dialogue from July 15-17 on enrollment marketing is Agency President Jim Paskill, who will present “Convert Visitors into Students: Personalized Video Strategies for Your Website.” Informed by client outcomes, including Point Park University, his talk, which will be co-presented with Ann Paoli, VP of Partnerships at Allied Pixel, is scheduled for 7:45 a.m. Wednesday, July 16.
Attendees of the presentation will learn how to transform website visitors into active prospective students with personalized videos. Video assets don’t have to be flashy to be effective, but the content does need to be relevant for each student’s connection to your institution.
According to Jim Paskill, students today expect more than just another email or brochure. They want to feel like a school actually sees them. “And that’s where personalized video comes in,” he says. “It’s not about being flashy, it’s about showing up in a way that feels real and relevant. At Paskill, we’ve always focused on student-centered marketing, and personalized video is just another tool to help schools connect in a way that moves the needle.”
Celebrating its 20th year, eduWeb is a leading conference for higher ed marketing, communications, and digital professionals. Paskill is proud to be the event’s first sponsor at the inaugural conference held in Philadelphia and has since featured our experts as presenters, including Chief Technology Officer Ryan Pudloski, Lead UX Strategist Kelly Kautz, and Executive Creative Director Mary Pedersen.
Recognized as one of the top 10 industry events, eduWeb continues to offer a strong community and impactful programming year after year.
To register, visit: https://www.eduwebsummit.com/.
