Amid a competitive enrollment season, more than 1,000 colleges, universities, and secondary schools from all 50 states submitted thousands of entries to the Educational Advertising Awards—yet Paskill and three partner institutions stood out, earning recognition for outstanding branding, web, and recruitment campaigns.
Institutional websites for Allegheny College and Edgewood College, along with a recruitment video from Point Park University, were recognized with awards from this year’s competition—alongside two agency creative projects from Paskill: a viewbook and a tradeshow display.
“These national accolades celebrate our work across enrollment marketing services—and, more importantly, the meaningful partnerships behind them. Every project represents a shared commitment to helping colleges and universities connect with students and meet enrollment goals,” says Jim Paskill, founder and president.
Judges for the Educational Advertising Awards consisted of a national panel of higher education marketers, advertising creative directors, marketing, and advertising professionals.
About Our Award Winners:
Edgewood College Website, Merit
Edgewood College partnered with Paskill to redesign its website with a focus on user experience, streamlined navigation, and showcasing the institution’s values and student resources. The new site features a modern design, improved access to academic and wellness information, and an interactive campus map to help prospects explore from home. With integrated career tools and a clear focus on student support, the redesign is enhancing recruitment efforts and positively impacting the student experience.
Explore the case study.
Point Park University Video, Merit
To drive a 30% enrollment increase, Point Park University partnered with Paskill to launch the “Where it all comes together” campaign, spotlighting its urban location, affordability, and real-world learning. A new internally produced video supports the lead-gen campaign and complements a year-long, multi-platform media strategy that has already led to a 60% increase in inquiries and a 10% rise in net deposits.
Explore the case study.
Allegheny College Website, Bronze
Allegheny College partnered with Paskill to redesign its website as a central tool for enrollment marketing. The new site highlights the College’s unique academic structure, integrates authentic student stories, and improves user experience through streamlined navigation and functionality. Since launch, the site has helped drive an 11% increase in applications, 25% more completed applications, and a 30% rise in admission offers.
Explore the case study.
Paskill Special Events Materials, Silver
Paskill’s trade show presence is a kind of open house for higher ed marketers—created entirely in-house to showcase the power of brand experience. Over the past two years, it has engaged hundreds of conference attendees. At the American Marketing Association’s Symposium for the Marketing of Higher Education in Las Vegas, we introduced custom cards to promote an idea exchange. Booth engagement exceeded the industry average conversion rate of 26%, and the cards helped drive full attendance at both info sessions.
Dream Big Brochure, Silver
Created as our agency viewbook for in-person events, this standalone piece captures the energy and wide-ranging expertise Paskill brings to higher education marketing. The 18-page, saddle-stitched booklet has been enthusiastically received by hundreds of higher ed marketers nationwide.
Download your copy of Dream Big.
