Six Higher Ed Partners’ Creative, Including Integrated Ad Campaign, Recognized
The industry’s largest advertising competition has recognized enrollment marketing firm Paskill for creative developed for six higher ed partners, including community colleges, private, elite, and diverse institutions.
From over 2,000 entries representing more than 1,000 institutions from all 50 states, Paskill received prizes for websites, advertising, logo, and publication work created for Spelman College, the United States Coast Guard Academy, Goldey-Beacom College, Three Rivers College, Lehigh Carbon Community College and Point Park University.
While a range of marketing services are spotlighted in the 39th annual Educational Advertising Awards, integrated advertising campaign is one of the most popular categories. Some 49 institutions entered for this category alone in 2023 and Paskill won gold for Pittsburgh-based Point Park University.
The “Where It All Comes Together” campaign began with a market research perception study to pinpoint what mattered most to students: affordability and value in a real urban setting.
According to Associate Creative Director Frank Delaney, “Young people have a lot of challenges today to figure their lives out, but there are also times when positive experiences align, and Point Park’s campaign is centered around that moment.”
Paskill produced over 100 ad units for the award-winning campaign. The media plan leveraged creative across broadcast TV, YouTube, Meta In-feed video, Meta stories, Meta single image ads, TikTok videos plus display and native ads. Results delivered so far include doubling registered students after a successful campus visit event.
Judges for the Educational Advertising Awards consisted of a national panel of higher education marketers, advertising creative directors and marketing and advertising professionals.
Agency President Jim Paskill shared, “As an enrollment marketing firm, our success is when our partner institutions thrive. That success comes from collaboration with our clients and listening closely and constantly to data and to our experts across the agency. Exceptional creative will always be central to getting results and our talented team is tireless at getting it right. Paskill’s tradition of being recognized by peers reaffirms our commitment to quality creative that engages audiences even as their expectations mount in today’s marketplace.”