June 12, 2024 | Podcasts

Navigating Change in Higher Education

For many colleges and universities, a willingness to change is crucial for survival amid enrollment, financial and perception challenges. Fredrick J. Martin, AVP of HR at UK HealthCare, shares his tried-and-true approaches on leveraging institutional strengths to drive positive change.

Listen Now 20 MIN.

May 9, 2024 | Podcasts

International Recruiting

With international recruiting up 12%, U.S. institutions are curious about how to shift their offerings for a global audience. Cedar Crest College International Student Services Director Jonathan Summers joins Paskill Account Manager Lien Do, a former Wilkes University international recruiter, to discuss best practices and latest trends.

Listen Now 36 MIN.

April 10, 2024 | Podcasts

Improving SEO for Higher Ed

Because prospective students often begin their search for a college online, and on their terms, institutions’ SEO strategies must be constantly evolving. Torin Keefer shares current SEO best practices for higher education partners looking to make an impact.

Listen Now 21 MIN.

March 18, 2024 | Podcasts

Marketing Cost without Sacrificing Quality

Marketing the value of a college degree today requires new thinking from colleges and universities. Jim Paskill and Mary Pedersen share their insights on how institutions can be effective in growing enrollment while also respecting consumers’ changing concerns.

Listen Now 21 MIN.

February 27, 2024 | Podcasts

Strategies for Boosting Yield and Building Relationships

Converting students from admitted to enrolled has never been easy, but today’s recruiters face mounting challenges, from distracted students, FAFSA woes, to countless choices in the marketplace. Dave Black and Dana Evans Amberge tackle the best ways to boost yield for Fall 2024.

Listen Now 23 MIN.

February 12, 2024 | Podcasts

Key Takeaways from AMA’s Largest Higher Ed Marketing Conference

Higher education marketing conferences are critical to the industry to build community and foster dialogue on the issues all institutions face. Senior Director of Marketing and Communications at Michigan State University Health Sciences Nicole Szymczak recaps the highest attended higher ed marketing conference of 2023.

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January 26, 2024 | Podcasts

Top Trends in Effective Paid Media

Paid media campaigns are key to higher ed enrollment marketing. What strategies are working best right now, and how can you ensure the most out of your paid efforts? Mike Collins and Cody Arnold discuss digital campaigns and tactics attracting students across a range of clients and strategies.

Listen Now 17 MIN.

January 8, 2024 | Podcasts

Inclusive Marketing Across Demographics and Abilities

Higher education disability advocate Ryan Wilson and Rider University DE&I Chair Julio Abreu share their experiences connecting colleges to the communities they represent and offer insights on how institutions can cultivate more inclusivity on campus.

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December 12, 2023 | Podcasts

New Research on First-Generation College Students

A college degree can positively impact the professional and financial trajectory of a student, but being a first for a complex process like applying to college brings about barriers. Kelly Kautz discusses how institutions can improve the user experience for first-generation college students based on insights from new research. 

Listen Now 15 MIN.

November 20, 2023 | Podcasts

Integrating Video into Higher Ed Paid Campaigns

TikTok is shaping how we view the world, and that’s through endless scrolls of video. Rob Wood and Angela Wenner explore how colleges and universities can generate compelling on-brand video to engage prospective students and drive paid media campaigns.

Listen Now 19 MIN.