Effective higher education marketing becomes more possible with collaborative support from peers who understand the stakes. Hear from the Vice President of Marketing and Communications at Kettering University about why she first joined a closeknit network of higher ed marketers and what key industry trends emerged from this year’s CUPRAP conference.
Listen Now 14 MIN.
Athletics can be central to a college experience, for athletes and fans. Hear from the Director of Athletics at Hood College and a recent Northwestern University graduate and national championship field hockey player on the role of sports in recruitment, brand impact, academic life and belonging.
Listen Now 53 MIN.
Recent FAFSA changes have created chaos for institutions facing enrollment challenges. Messiah University’s VPEM joins an agency strategist who is also the parent of a new college student to discuss the impact, current solutions, and strategies for better communication.
Listen Now 28 MIN.
For many colleges and universities, a willingness to change is crucial for survival amid enrollment, financial and perception challenges. Fredrick J. Martin, AVP of HR at UK HealthCare, shares his tried-and-true approaches on leveraging institutional strengths to drive positive change.
Listen Now 20 MIN.
With international recruiting up 12%, U.S. institutions are curious about how to shift their offerings for a global audience. Cedar Crest College International Student Services Director Jonathan Summers joins Paskill Account Manager Lien Do, a former Wilkes University international recruiter, to discuss best practices and latest trends.
Listen Now 36 MIN.
Because prospective students often begin their search for a college online, and on their terms, institutions’ SEO strategies must be constantly evolving. Torin Keefer shares current SEO best practices for higher education partners looking to make an impact.
Listen Now 21 MIN.
Marketing the value of a college degree today requires new thinking from colleges and universities. Jim Paskill and Mary Pedersen share their insights on how institutions can be effective in growing enrollment while also respecting consumers’ changing concerns.
Listen Now 21 MIN.
Converting students from admitted to enrolled has never been easy, but today’s recruiters face mounting challenges, from distracted students, FAFSA woes, to countless choices in the marketplace. Dave Black and Dana Evans Amberge tackle the best ways to boost yield for Fall 2024.
Listen Now 23 MIN.
Higher education marketing conferences are critical to the industry to build community and foster dialogue on the issues all institutions face. Senior Director of Marketing and Communications at Michigan State University Health Sciences Nicole Szymczak recaps the highest attended higher ed marketing conference of 2023.
Listen Now 26 MIN.
Paid media campaigns are key to higher ed enrollment marketing. What strategies are working best right now, and how can you ensure the most out of your paid efforts? Mike Collins and Cody Arnold discuss digital campaigns and tactics attracting students across a range of clients and strategies.
Listen Now 17 MIN.