November 20, 2023 | Podcasts

Integrating Video into Higher Ed Paid Campaigns

TikTok is shaping how we view the world, and that’s through endless scrolls of video. Rob Wood and Angela Wenner explore how colleges and universities can generate compelling on-brand video to engage prospective students and drive paid media campaigns.

Listen Now 19 MIN.

November 3, 2023 | Podcasts

Designing with Student Well-Being in Mind

Fit is important in the college decision-making journey, but so is safety. And often that safety is an emotional connection. Bri Piccari and Shaun Fitzpatrick discuss design and marketing content that emotes inclusivity and promotes mental health support.

Listen Now 20 MIN.

October 20, 2023 | Podcasts

Strategic Lo-Fi Marketing for Today’s Teens

Getting (and keeping) the attention of distracted teens today is no easy feat. Listen to Brian Kelley and Frank Delaney get at creative strategies that generate interest and align with brand across platforms.

Listen Now 28 MIN.

October 14, 2023 | Podcasts

Building Better Websites Post-Pandemic

Your higher ed website should be your best recruiter. Listen to Ryan Pudloski and Zac McGroarty discuss why putting prospective students’ needs first matters, new trends, and best practices to employ in website strategy.

Listen Now 23 MIN.