Marketing the value of a college degree today requires new thinking from colleges and universities. Jim Paskill and Mary Pedersen share their insights on how institutions can be effective in growing enrollment while also respecting consumers’ changing concerns.
Listen Now 21 MIN.
Converting students from admitted to enrolled has never been easy, but today’s recruiters face mounting challenges, from distracted students, FAFSA woes, to countless choices in the marketplace. Dave Black and Dana Evans Amberge tackle the best ways to boost yield for Fall 2024.
Listen Now 23 MIN.
Higher education marketing conferences are critical to the industry to build community and foster dialogue on the issues all institutions face. Senior Director of Marketing and Communications at Michigan State University Health Sciences Nicole Szymczak recaps the highest attended higher ed marketing conference of 2023.
Listen Now 26 MIN.
Paid media campaigns are key to higher ed enrollment marketing. What strategies are working best right now, and how can you ensure the most out of your paid efforts? Mike Collins and Cody Arnold discuss digital campaigns and tactics attracting students across a range of clients and strategies.
Listen Now 17 MIN.
Higher education disability advocate Ryan Wilson and Rider University DE&I Chair Julio Abreu share their experiences connecting colleges to the communities they represent and offer insights on how institutions can cultivate more inclusivity on campus.
Listen Now 26 MIN.
A college degree can positively impact the professional and financial trajectory of a student, but being a first for a complex process like applying to college brings about barriers. Kelly Kautz discusses how institutions can improve the user experience for first-generation college students based on insights from new research.
Listen Now 15 MIN.
TikTok is shaping how we view the world, and that’s through endless scrolls of video. Rob Wood and Angela Wenner explore how colleges and universities can generate compelling on-brand video to engage prospective students and drive paid media campaigns.
Listen Now 19 MIN.
Fit is important in the college decision-making journey, but so is safety. And often that safety is an emotional connection. Bri Piccari and Shaun Fitzpatrick discuss design and marketing content that emotes inclusivity and promotes mental health support.
Listen Now 20 MIN.
Getting (and keeping) the attention of distracted teens today is no easy feat. Listen to Brian Kelley and Frank Delaney get at creative strategies that generate interest and align with brand across platforms.
Listen Now 28 MIN.
Your higher ed website should be your best recruiter. Listen to Ryan Pudloski and Zac McGroarty discuss why putting prospective students’ needs first matters, new trends, and best practices to employ in website strategy.
Listen Now 23 MIN.