Explore how remote campuses like the University of Alaska Fairbanks attract Gen Z students with adventurous spirits. In this episode, Coach Conrad Haber shares his experience recruiting athletes to Alaska’s rugged frontier.
Effective higher education marketing becomes more possible with collaborative support from peers who understand the stakes. Hear from the Vice President of Marketing and Communications at Kettering University about why she first joined a closeknit network of higher ed marketers and what key industry trends emerged from this year’s CUPRAP conference.
Athletics can be central to a college experience, for athletes and fans. Hear from the Director of Athletics at Hood College and a recent Northwestern University graduate and national championship field hockey player on the role of sports in recruitment, brand impact, academic life and belonging.
Recent FAFSA changes have created chaos for institutions facing enrollment challenges. Messiah University’s VPEM joins an agency strategist who is also the parent of a new college student to discuss the impact, current solutions, and strategies for better communication.
For many colleges and universities, a willingness to change is crucial for survival amid enrollment, financial and perception challenges. Fredrick J. Martin, AVP of HR at UK HealthCare, shares his tried-and-true approaches on leveraging institutional strengths to drive positive change.
Cedar Crest College Director of International Student Services Jonathan Summers joins Paskill Account Manager Lien Do, a former colleague of his at Wilkes University, where together they recruited and supported international students. They discuss best practices and emerging trends in international recruiting.
Because prospective students often begin their search for a college online, and on their terms, institutions’ SEO strategies must be constantly evolving. Torin Keefer shares current SEO best practices for higher education partners looking to make an impact.
Marketing the value of a college degree today requires new thinking from colleges and universities. Jim Paskill and Mary Pedersen share their insights on how institutions can be effective in growing enrollment while also respecting consumers’ changing concerns.
Converting students from admitted to enrolled has never been easy, but today’s recruiters face mounting challenges, from distracted students, FAFSA woes, to countless choices in the marketplace. Dave Black and Dana Evans Amberge tackle the best ways to boost yield for Fall 2024.
Higher education marketing conferences are critical to the industry to build community and foster dialogue on the issues all institutions face. Senior Director of Marketing and Communications at Michigan State University Health Sciences Nicole Szymczak recaps the highest attended higher ed marketing conference of 2023.
Michigan State University Health Sciences Senior Director of Marketing and Communications
Connect with Nicole on LinkedIn.
