Cedar Crest College Director of International Student Services Jonathan Summers joins Paskill Account Manager Lien Do, a former colleague of his at Wilkes University, where together they recruited and supported international students. They discuss best practices and emerging trends in international recruiting.
Because prospective students often begin their search for a college online, and on their terms, institutions’ SEO strategies must be constantly evolving. Torin Keefer shares current SEO best practices for higher education partners looking to make an impact.
Marketing the value of a college degree today requires new thinking from colleges and universities. Jim Paskill and Mary Pedersen share their insights on how institutions can be effective in growing enrollment while also respecting consumers’ changing concerns.
Converting students from admitted to enrolled has never been easy, but today’s recruiters face mounting challenges, from distracted students, FAFSA woes, to countless choices in the marketplace. Dave Black and Dana Evans Amberge tackle the best ways to boost yield for Fall 2024.
Higher education marketing conferences are critical to the industry to build community and foster dialogue on the issues all institutions face. Senior Director of Marketing and Communications at Michigan State University Health Sciences Nicole Szymczak recaps the highest attended higher ed marketing conference of 2023.
Paid media campaigns are key to higher ed enrollment marketing. What strategies are working best right now, and how can you ensure the most out of your paid efforts? Mike Collins and Cody Arnold discuss digital campaigns and tactics attracting students across a range of clients and strategies.
Higher education disability advocate Ryan Wilson and Rider University DE&I Chair Julio Abreu share their experiences connecting colleges to the communities they represent and offer insights on how institutions can cultivate more inclusivity on campus.
A college degree can positively impact the professional and financial trajectory of a student, but being a first for a complex process like applying to college brings about barriers. Kelly Kautz discusses how institutions can improve the user experience for first-generation college students based on insights from new research.
TikTok is shaping how we view the world, and that’s through endless scrolls of video. Rob Wood and Angela Wenner explore how colleges and universities can generate compelling on-brand video to engage prospective students and drive paid media campaigns.
Fit is important in the college decision-making journey, but so is safety. And often that safety is an emotional connection. Bri Piccari and Shaun Fitzpatrick discuss design and marketing content that emotes inclusivity and promotes mental health support.
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