Recent FAFSA changes have created chaos for institutions facing enrollment challenges. Messiah University’s VPEM joins an agency strategist who is also the parent of a new college student to discuss the impact, current solutions, and strategies for better communication.
For many colleges and universities, a willingness to change is crucial for survival amid enrollment, financial and perception challenges. Fredrick J. Martin, AVP of HR at UK HealthCare, shares his tried-and-true approaches on leveraging institutional strengths to drive positive change.
Cedar Crest College Director of International Student Services Jonathan Summers joins Paskill Account Manager Lien Do, a former colleague of his at Wilkes University, where together they recruited and supported international students. They discuss best practices and emerging trends in international recruiting.
Because prospective students often begin their search for a college online, and on their terms, institutions’ SEO strategies must be constantly evolving. Torin Keefer shares current SEO best practices for higher education partners looking to make an impact.
Marketing the value of a college degree today requires new thinking from colleges and universities. Jim Paskill and Mary Pedersen share their insights on how institutions can be effective in growing enrollment while also respecting consumers’ changing concerns.
Converting students from admitted to enrolled has never been easy, but today’s recruiters face mounting challenges, from distracted students, FAFSA woes, to countless choices in the marketplace. Dave Black and Dana Evans Amberge tackle the best ways to boost yield for Fall 2024.
Higher education marketing conferences are critical to the industry to build community and foster dialogue on the issues all institutions face. Senior Director of Marketing and Communications at Michigan State University Health Sciences Nicole Szymczak recaps the highest attended higher ed marketing conference of 2023.
Paid media campaigns are key to higher ed enrollment marketing. What strategies are working best right now, and how can you ensure the most out of your paid efforts? Mike Collins and Cody Arnold discuss digital campaigns and tactics attracting students across a range of clients and strategies.
Higher education disability advocate Ryan Wilson and Rider University DE&I Chair Julio Abreu share their experiences connecting colleges to the communities they represent and offer insights on how institutions can cultivate more inclusivity on campus.
A college degree can positively impact the professional and financial trajectory of a student, but being a first for a complex process like applying to college brings about barriers. Kelly Kautz discusses how institutions can improve the user experience for first-generation college students based on insights from new research.
