What to expect
How will your institution show up when students stop searching and start asking?
With AI-driven search results transforming how prospective students discover, evaluate, and choose institutions, enrollment-first websites must evolve beyond traditional ranking tactics.
At 2 p.m. on Thursday, Dec. 11, during a free, half-hour webinar, Paskill experts will share the new rules of search and web content strategies that better align with AI-driven discovery. The future belongs to schools that can deliver both direct answers and compelling stories across the platforms where AI gathers its insights.
Be part of this timely conversation. Register today to secure your spot.
What you’ll learn
Join Ryan Pudloski (Host), Torin Keefer (Search Manager), and Shaun Fitzpatrick (Content Strategist) for a dynamic conversation on how enrollment-first websites can adapt to this new era of search. Together, they’ll unpack:
- The SEO shift: Why AI-powered search is changing visibility from a single #1 spot in Google to an ecosystem of influence.
- Answer-first content: How to design content that gives prospective students the clarity they expect fast.
- Storytelling for belonging: How to weave narrative and emotion into modular, scannable content that AI can surface and students can connect with.
- Measuring what matters: How to measure LLM visibility that connects content investments to student search journeys.
This session will leave you with both a strategic framework and practical steps to evolve your website and content strategy, ensuring your institution’s story is not only heard, but also found, trusted, and chosen in the age of AI search.
Meet your speakers
Ryan Pudloski / Paskill Chief Tech Officer
Ryan leads the technical vision behind enrollment-first websites, ensuring every build is functional, accessible, and backed by research. A frequent speaker at higher ed marketing conferences, he connects technology with institutional goals and student-centered outcomes.
Torin Keefer/ Paskill Manager, Search
Torin leads search efforts to optimize our clients’ digital presence. His data-informed strategy integrates SEO, content, and UX to support enrollment goals. Torin’s holistic approach to organic, paid, and AI search ensures his clients’ programs stand out in today’s ever-evolving search experience.
Shaun Fitzpatrick/ Paskill Senior Copy/UX Writer
A former digital content specialist at a top-ranked institution, Shaun brings her writing expertise to several higher ed partners. She connects storytelling and strategy to create content experiences that foster belonging, clarity, and confidence among prospective students.
Save Your Seat
Reserve your spot today and join us for this timely discussion shaping the future of enrollment marketing in an era of AI.
