Strong Agency Partnerships Start with Meaningful Account Management
Paskill’s lead account manager shares how she delivers on a familiar client request: for the agency to become an extension of a higher ed marketing team.
Digital & Traditional Advertising
Campaigns to increase enrollment and elevate brand
As a top higher ed digital marketing agency, our paid media and creative teams deliver campaign success. Our presence in Manhattan is just one way Paskill stays ahead of marketing trends for colleges and universities.
Our clients
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Our approach
We explore all media and marketing options to reach your enrollment goals cost-efficiently, from big picture strategy to relationship-level recruiting. A hands-on project management style means we collaborate openly to deliver the highest ROI for your media dollars.
Advanced Targeting
Simply put, we use data to target the right people. Industry-leading tools leverage first-, second-, and third-party data to establish ideal targets.
Engaging Tactics & Creative
Paskill’s best-in-class creative embodies institutional brand and campaign messaging with the elements and techniques needed to engage prospects.
Fraud Protection
We hold digital platforms and networks accountable like no other agency, ensuring all display and native advertising is seen by people, not bots.
Insights & Optimization
Weekly deep dives across media platforms ensure campaign progress. Data is visualized into one-click dashboards and sharable reports.
SEO Strategy
Your investments and outcomes in paid campaigns will be maximized when we sync them strategically with organic search optimization.
Expanded Resources
From web design, video production, to recruiter training, with Paskill integrated marketing benefits from a range of services to deliver results.
Capabilities
Meeting and exceeding weekly goals comes from extreme attention to detail, a collaborative and innovative team, and an insistence on high-quality content and outcomes.
- In-house media strategy, planning & buying
- Traditional media
- Paid search (pay-per-click)
- Programmatic digital
- Digital display
- Native
- Online video
- Digital radio
- Connected TV & over-the-top (CTV/OTT)
- Integrated retargeting
- Paid social media
- Audience-targeted email
- Direct partnerships
- Brand safety & fraud protection
- Advanced analytics
- Campaign & budget stewardship
- Organic social media
More work
Related topics
Building Community and Embracing Change, Key Messages at AMA
Over 1,500 higher ed marketers attended AMA’s Symposium for the Marketing of Higher Education to unpack the issues impacting all institutions.