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Sometimes breaking with tradition in higher education advertising is for the best

group of people with laptops collaborating

Is your paid advertising budget appropriate for your goals? If your answer is “I’m not sure,” welcome to the club.

College and university marketing professionals typically inherit their advertising budgets — budgets established years, maybe even decades ago. Paskill’s Media Market and Budget Assessment (MMBA) establishes budgets based on demographic and geographic realities, not history.

Precision from the right data and years of experience

To establish target audience data sets, we match detailed personas of your various target audiences against defined geographies. Next, we use our proprietary algorithm to determine appropriate media spend in a model multimedia campaign. Unlike budgets based on history, the MMBA determines precise reach and frequency levels required to amplify brand awareness and move your prospects successfully through the enrollment process.

Grow your enrollment and your brand with digital marketing campaign strategies designed from real data and modeled on actual campaign performance. You’ll receive insights to verify the right media spend for the various goals of your marketing dollars, including:

  • Paid Media Budget recommendations based on conversion metrics (not clicks)
  • Media Mix Model including various targeted media tactics across the digital enrollment marketing funnel
  • Budget recommendations to expand your current geographic recruiting market
  • Budget recommendations for individual academic program or institution-wide campaigns

MSB graduate student enrollment is currently double what it was this time last year. The campaign Paskill delivered is producing well for us.

Kevin Windholz Vice President for Enrollment Management & University Communications, Oklahoma City University

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