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How we do it

Metrics and meaning

We invest in data and research to combine strategy with creativity and show you exactly how we’re moving the needle.

Student-first engagement

From websites to paid media to video, we build authentic connections that center prospects and guide them to right-fit decisions.

A great experience for you

When you work with Paskill, you get a true partner who’s invested in the success of your institution.

Recent work

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Branding & enrollment marketing

Point Park University

Point Park University was building a reputation as a center of the arts, entertainment, media, and recreation in downtown Pittsburgh. But they wanted to take things a step further.

two students walking on goldy beacom college campus
Enrollment marketing

Goldey-Beacom College

Goldey-Beacom College didn’t need a vendor to pump out a few new emails. They needed a fully integrated partner to anticipate their needs and work like an extension of their team.

person viewing Lehigh Carbon Community College website on laptop
Website design

Lehigh Carbon Community College

LCCC wanted to go bold to attract students. A new website was just the place to start.

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Our clients

We know what it takes to differentiate your institution from your competitors. We’ll help you create momentum for your audiences and position you as a leader among your peers. We work with institutions across the country and offer specialized expertise for audiences like:

  • 4-year colleges & universities
  • Community colleges
  • Faith-based institutions
  • Graduate & professional schools
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When Des Moines University decided to embark on an institutional brand development process, we held a competitive bid. From the first contact through the 14-month process Paskill demonstrated their pedigree as trusted counselors and, most importantly, partners.

Mark Danes
Chief Strategic Communications Officer
Des Moines University

I am a longtime fan (20 years) of Paskill, having utilized their services for just about everything during that time: marketing, branding, advertising, web development, enrollment consulting, and staff training. Their reputation is stellar. I recommend them without hesitation.

John Chopka, Ph.D.
Vice President for Enrollment Management
Messiah University

The team at Paskill embodies the meaning of ‘the extension of your team.’ Their knowledge, skills, ideas, understanding, and attention to you as a person first and a client next are hard to find in any industry.

Lisa Kidd
AVP for Marketing Strategy
Edgewood College

Our team

We’re passionate about higher ed. Our team of 100+ diverse experts are ready to tackle any challenge your institution faces.

Josh Barlup

Manager, Interactive Developers

Dana Evans Amberge

Senior Consultant, Enrollment and Marketing

Lisa Lyons

Media Coordinator

Frank Delaney

Associate Creative Director

Lien Do

Account Manager

Angela Wenner

Senior Account Manager

Jon Lobaugh

Senior Video Editor

Jim Paskill

Paskill Division, President

Dave Black

Vice President, Market Research and Consulting

Cathy Donovan

Agency Marketing Director

Erica Snyder

Motion Graphics Designer

Torin Keefer

Manager, Search

Kristyna Bankus, CDR

HR Specialist

Ryan Pudloski

Chief Technology Officer

Bri Piccari, UXC

Associate Creative Director, Visual & UX Design

Zachary McGroarty

Senior Art Director

Katy Bastas

Creative Director, Craft & Visual Studio

Sam Hofman

Manager, Analytics

Taylor Schultz

Resource Manager

Laura Snyder

Accounting Manager

Dream Big Cover

College should deliver on dreams

Every student deserves a great higher ed experience. Learn why students should be central in your enrollment marketing.