In a competitive year, Paskill and three partner institutions earned national recognition from the Educational Advertising Awards for standout branding, web, and recruitment campaigns.
Adult learners represent an untapped market, but attracting them requires institutional change. From flexible scheduling to simplified admissions, institutions that address adult learners’ unique challenges are more likely to enroll and retain these students.
As institutions navigate an evolving landscape, the CUPRAP conference provided a timely forum for discussion, offering actionable strategies for attendees to communicate effectively, support student success, and drive innovation in higher education.
Institutions that thrive in 2025 will be those that go beyond attracting students and start actively listening to them. Learn the five key enrollment marketing trends that are shaping the year ahead.
Over 1,800 higher ed marketers gathered in Las Vegas to explore strategies for boosting enrollment. Paskill led a dialogue on targeted recruitment with key takeaways on collaboration, student influencer programs, and experience-driven personas.
Enrollment marketing has changed dramatically in the nearly four decades that Jim Paskill has been helping drive enrollment. In this Q&A he shares why building one-on-one relationships with prospective students remains a top converting strategy.
Global Accessibility Awareness Day is the perfect time to think about how your website can provide a better experience for prospects with disabilities or impairments. Not sure where to start? We’ve got some suggestions.
Paskill will sponsor three major higher ed marketing events attracting thousands of attendees looking to improve brand and enrollment.
The industry’s largest advertising competition recognized several Paskill higher ed partners for a range of creative including websites, logos and integrated ad campaigns.
Hundreds of higher education marketers from across the nation and beyond explored various issues during the 2023 eduWeb Summit in Washington, D.C.
