2024 eduWeb Summit
Paskill’s Keynote
“One of the most energizing parts of my work is ethically exploring new ways to think and problem-solve, aided by emergent tech.”
“Creativity through AI in Higher Education Marketing”
Mary Pedersen
As AI options become more and more available to higher ed marketers, so do concerns about privacy, ethics, and the ability to deliver results in an increasingly demanding competitive space. In this session, we’ll consider the importance of a marketing team’s policy on AI use, and how to explore AI in a team dynamic. Drawing from perspectives of pioneering a creative agency AI team, attendees are encouraged to consider embracing ambiguity in an ever-evolving digital landscape to keep university brands fresh.
JPL President Luke Kempski outlines how to lay the groundwork for experimentation and keep your team in the driver’s seat through sea change.
Zac McGroarty, Senior Art Director and lead AI Pioneer, shares an example of testing AI tech for maximized collaboration and creative development time within a digital workflow.
By imagining new AI-powered models of audience definition, UX Strategist Lead Kelly Kautz demonstrates how AI can make research more relatably human.
Building meaningful dialogue
Mary has published insights recently on how she is embracing AI as a creative leader and shared her creative views in a popular Innovating Enrollment Success podcast episode on “Marketing Cost Without Sacrificing Quality.”
AI used to create the Keynote
Longtime supporters of eduWeb
For decades Paskill has been investing in higher education conferences that support various institution segments and services within the industry. Since the eduWeb Summit was founded in Philadelphia in 2005, Paskill has been a sponsor.
A passion for pushing boundaries
The advertising industry has historically seen a higher number of male creative directors. Not the case for Paskill where Mary Pedersen leads a large team of creative strategists, writers and visual content producers to ensure results-focused, innovative solutions. She has a passion for pushing the boundaries of imagination, challenging strategists for insights and employing new technology in unexpected ways.
Inspiring the agency and students
Mary’s diverse portfolio includes overseeing higher ed work like award-winning brand campaigns, logo designs, creative materials and website overhauls for institutions like Point Park University, United States Coast Guard Academy, Lehigh Carbon Community College and Spelman College to name a few. She also teaches communication design at the collegiate level at institutions like Messiah University, Harrisburg Area Community College and her alma mater, Kutztown University. Her students have also received international and national design awards for the work they’ve done in her class, including Graphis, ADDYs and Adobe Design Awards.
Questions for Mary?
She’s happy to discuss AI with you: [email protected]