Enrollment Marketing for Higher Education

JPL/PS&L delivers 360 virtual tours for our higher ed clients, bringing campuses to audiences in engaging, and affordable, ways.

Virtual campus tours have become a fixture on many college websites. The popular solution in the marketplace though is not for every college. A seamless virtual tour is an expected part of prospects’ decision-making journeys. That’s why our solution is human-driven and produced in a process that is time- and budget-friendly. Client The Jewish Theological Seminary recently launched its virtual tour, delivered by PS&L.

In my 20+ years of experience, I’ve seen what works: falling in love with the campus of your dreams, in person and in real time. But people fall in love online all the time. This happens when real connections occur. Starting with prospects having easy access to experience the campus for themselves.

Our views on travel have changed. Travel always adds costs and commitments to already busy schedules. A good virtual tour can sustain opportunities for campus immersion and connections. Distinguishing your college and building on brand experience is a worthwhile investment.

Infuse story with each step. A good virtual tour starts by stepping through the on-the-ground experience. An effective tour guide can read the emotional situation and market an idea in easy conversation. Your virtual tour needs to be that versatile, too. Our counselor-guided virtual tour models this approach. Deeper insights into locations and details are stockpiled to engage when needed.

Clear, uncomplicated views of campus build trust. A lot of bells and whistles to simulated tours can be noisy and expensive. Don’t let complexity distract your prospects from seeing the sites for themselves. Our virtual tour utilizes 360-degree images and movies for a street view reality. Panoramic stills showcase distinct spaces that inspire and connect.

Self-service for some; guided tours for others. Our tour solution offers two views: self-service and counselor-led. The public version provides the big overview, showcasing major landmarks and everyday spaces. All with short ADA-compliant copy. The counselor-engaged tour offers more content for customization and storytelling.

Simplicity and a little elegance go a long way to making a virtual campus tour successful. Would your college or university appreciate a virtual tour solution? Reach out to us. We are always open to real conversations.