Enrollment Marketing for Higher Education

Director of Paid Media Michael Collins and President Jim Paskill address new and emerging trends in paid media, digital media opportunities for higher education, and connecting with audiences during COVID-19.

Mike leads PS&L’s New York City-based paid media practice. He serves key accounts, oversees the paid media team and manages all paid media capabilities. Prior to joining PS&L, Mike worked for VaynerMedia, a global, full-service digital agency headquartered in Manhattan.

Jim knows all the pieces of successful enrollment marketing, and counsels numerous higher ed partners to positive outcomes. A sought-after presenter, Jim spoke at the American Marketing Association’s Symposium for the Marketing of Higher on diversifying enrollments.

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