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Paskill’s Keynote

“One of the most energizing parts of my work is ethically exploring new ways to think and problem-solve, aided by emergent tech.”

“Creativity through AI in Higher Education Marketing”
Mary Pedersen
8:30 a.m. Wednesday, July 10

As AI options become more and more available to higher ed marketers, so do concerns about privacy, ethics, and the ability to deliver results in an increasingly demanding competitive space. In this session, we’ll consider the importance of a marketing team’s policy on AI use, and how to explore AI in a team dynamic. Drawing from perspectives of pioneering a creative agency AI team, attendees are encouraged to consider embracing ambiguity in an ever-evolving digital landscape to keep university brands fresh.

Download her 2024 eduWeb Summit keynote

JPL President Luke Kempski outlines how to lay the groundwork for experimentation and keep your team in the driver’s seat through sea change.

Zac McGroarty, Senior Art Director and lead AI Pioneer, shares and example of testing AI tech for maximize collaboration and creative development time within a digital workflow.

By imagining new AI-powered models of audience definition, UX Strategist Lead Kelly Kautz demonstrates how AI can make research more relatably human.

References

The Marketing Artificial Intelligence Institute

We have worked with the Institute since early 2023. They “help marketers understand, pilot, and scale AI.”

Microsoft and LinkedIn: 2024 Work Trend Index Annual Report

“AI at work is here. Now comes the hard part. Moving past experimentation to business transformation.”

One Useful Thing

The blog and newsletter by Professor Ethan Mollick, author of Co-Intelligence. The newsletter aids “trying to understand the implications of AI for work, education, and life.”

AdAge – Navigating AI disruption: A CMO’s strategic blueprint

Evaluating Gen AI’s potential requires understanding the people, platforms and processes critical to its adoption.

How to Strengthen Your Curiosity Muscle

Tomas Chamorro-Premuzic explores the importance of nurturing curiosity in his Harvard Business Review article.

The TED AI Show: AI may take jobs – but not our creativity with Claire Silver

The anonymous AI Collaborative artist Claire Silver shares a provocative perspective why she thinks that AI may be an inextricable part of human creativity in the near future.

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Building meaningful dialogue

Mary has published insights recently on how she is embracing AI as a creative leader and shared her creative views in a popular Innovating Enrollment Success podcast episode on “Marketing Cost Without Sacrificing Quality.”

Booth-Mockup-AMA-copy

Meet the Paskill team at Booth #3

  • Try your hand at Paskill Pong – sink balls and share your marketing goals!
  • Come back a champion – win a $100 gift card and a trophy!
  • Get inspired with some new agency literature designed just for you!

Longtime supporters of eduWeb

For decades Paskill has been investing in higher education conferences that support various institution segments and services within the industry. Since the eduWeb Summit was founded in Philadelphia in 2005, Paskill has been a sponsor.

A passion for pushing boundaries

The advertising industry has historically seen a higher number of male creative directors. Not the case for Paskill where Mary Pedersen leads a large team of creative strategists, writers and visual content producers to ensure results-focused, innovative solutions. She has a passion for pushing the boundaries of imagination, challenging strategists for insights and employing new technology in unexpected ways.

Inspiring the agency and students

Mary’s diverse portfolio includes overseeing higher ed work like award-winning brand campaigns, logo designs, creative materials and website overhauls for institutions like Point Park University, United States Coast Guard Academy, Lehigh Carbon Community College and Spelman College to name a few. She also teaches communication design at the collegiate level at institutions like Messiah University, Harrisburg Area Community College and her alma mater, Kutztown University. Her students have also received international and national design awards for the work they’ve done in her class, including Graphis, ADDYs and Adobe Design Awards.

Questions for Mary?

She’s happy to discuss AI with you: [email protected]

One Roberts Avenue
Glenside, PA 19038

215-572-7938
[email protected]

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