Over 1,800 higher ed marketers gathered in Las Vegas to explore strategies for boosting enrollment. Paskill led a dialogue on targeted recruitment with key takeaways on collaboration, student influencer programs, and experience-driven personas.
Enrollment marketing has changed dramatically in the nearly four decades that Jim Paskill has been helping drive enrollment. In this Q&A he shares why building one-on-one relationships with prospective students remains a top converting strategy.
Global Accessibility Awareness Day is the perfect time to think about how your website can provide a better experience for prospects with disabilities or impairments. Not sure where to start? We’ve got some suggestions.
Paskill will sponsor three major higher ed marketing events attracting thousands of attendees looking to improve brand and enrollment.
The industry’s largest advertising competition recognized several Paskill higher ed partners for a range of creative including websites, logos and integrated ad campaigns.
Hundreds of higher education marketers from across the nation and beyond explored various issues during the 2023 eduWeb Summit in Washington, D.C.
Lead UX Strategist will present “Does Your Website Work for First-Generation College Students?” during the eduWeb Summit in Washington D.C.
The National Council for Marketing & Public Relations (NCMPR) welcomed representatives from more than 150 institutions during its recent multi-district conference.
Paskill’s exhibit presence at CUPRAP showcased the new brand and included VR tours, a glimpse into the future of campus tour possibilities.
From over 2,000 entries, PASKILL and five of its higher ed partners were selected for Educational Advertising Awards.
