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More than 500 higher education professionals gathered earlier this week in San Diego to foster new and best thinking on integrated digital marketing, including representatives from Paskill Stapleton & Lord (PS&L).

The PS&L team was proud to attend and sponsor the 12th annual eduWeb Digital Summit July 23 to 25 at the Westin Gaslamp Quarter. On Monday, July 23, PS&L President Jim Paskill and Digital Content Writer Chandler Robertson contributed to the industry dialogue with their presentation, “Social Media: A Strategy Not a Channel.” According to Jim, Generation Z is adamant about authenticity: “You need to be ready with content that intercepts, anticipates, and meets their goals throughout the college search journey.”

Business Development Manager Janet Sieff worked to keep PS&L top of mind for the remainder of the conference, where nearly 200 colleges and universities were represented, as she announced every speaker in the social media track as well as interacted with colleagues at the PS&L booth in the exhibit hall.

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