Harrisburg University Philadelphia Campus

Philly’s new innovator

This small private institution made impressive headlines with its bold approach to higher education enrollment strategy. Like expanding the brand through a campus in a city with strong competition: Philadelphia. Through compelling creative, bold messaging and innovative media mix tactics, enrollment goals were met and brand recognition improved.

Brand Awareness

A multimedia campaign was hyper localized in tactics and strategically loud in design.

Drive Enrollments

Results from the first integrated marketing campaign achieved set enrollment goals.

Paid Media

A Philly special for sure. Bold on-ground, savvy online and all on-point for this new location.

Our Philly roots run deep

An advantage to living in the proximity of our higher ed partners is experiencing the energy (and results) of campaigns in action. While Paskill supports the advertising efforts of numerous colleges across the country, our knowledge of the Philadelphia market is unmatched.

HU Philadelphia's Technology University banner

The campaign achieved enrollment goals and was recognized with an Educational Advertising Award.

Enrollment Marketing for Higher Education