35+ Years Later: Personal Connection Still Reigns in Higher Ed Marketing
A Q&A with agency founder and president Jim Paskill on why building one-on-one relationships with prospective students remains a top converting strategy.
Paskill supported Neumann University, a private Catholic institution in Pennsylvania, with 20 years of enrollment marketing.
A significant moment during that long-term partnership was the transition from Neumann College to Neumann University. Paskill guided Neumann during this milestone with research, strategy and creative.
Paskill provided deliverables that still deliver—including a new logo that inspired construction on campus!
A single mark created for Neumann by Paskill established a strong and meaningful brand presence for the institution. How the campus community embraced and sustained its new brand identity is a sure sign of success.
In the 18 years they have worked with me on behalf of Neumann University, we collaborated on a wide variety of projects… In every instance, they exhibited professionalism, good judgment, design talent, and a work ethic that produced successful results. In addition, the Paskill group is fun to work with. They’re talented, intelligent folks with good senses of humor.
How a mascot comes to your campus can depend on your culture. Paskill is highly skilled at bringing the precise personality of that mascot into all aspects of your thriving arena.
Prospective students are having fun armoring up and sharing Snaps of knighthood through a custom 3D Snapchat lens developed by Paskill. Engaging students means institutional and athletic identities become part of a virtual brand experience.
A Q&A with agency founder and president Jim Paskill on why building one-on-one relationships with prospective students remains a top converting strategy.
Lead UX Strategist will present “Does Your Website Work for First-Generation College Students?” during the eduWeb Summit in Washington D.C.