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Bringing change to campus, effortlessly.

A new institutional identity is being implemented with ease and excitement at Southern Nazarene University. That’s because Paskill’s designs for the monogram mark, wordmark, and combined mark reflect what was market-tested via online surveys among core audiences.

SNU Banners
SNU hat

Brand Awareness

Southern Nazarene University was ready for change, Paskill led the way.

Drive Enrollments

Every marketing decision supports enrollment goals.

Traditional & Digital

A new identity for online, on the ground, and everywhere brand can be.

Guidance from Jim Paskill regarding how to prioritize our ‘measured reveal’ was really helpful. The information meetings have paid off. We have much left to do but we’re headed, thanks to Paskill, in a good direction.

Terry Toler Vice President for University Advancement and Church Relations, Southern Nazarene University

Because they believe in your brand.

Our designers understood that the new logo must capture both the university’s bold and bright future as well as embrace its impressive history. The emphasis of “SNU” in the new logo derives from how the Oklahoma school is referenced every day by those who care about it the most: its vibrant campus community.


Pride is ignited before the game even gets started.

A positively charged athletics environment, SNU teams and fans are bolts up about their new Storm logo being rolled out across campus and across seasons.

SNU Identity Standards
SNU Shirt
One Roberts Avenue
Glenside, PA 19038

[email protected]

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