Paskill and Messiah University Discussed Recruiting Trends at CCCU Conference
Higher ed experts addressed how professional development in admissions is key to restore and sustain enrollment health.
Marywood University
Communicating faith authentically
Marywood has been enriching lives for nearly 100 years by promoting ethical and religious values to its students. What this enrichment looks and feels like embodies marketing materials and a streamlined communications strategy.
Success against steep odds
In Pennsylvania, competition among the more than 150 four-year institutions is fierce, and the 18-21 year-old population is in decline.
One school that is bucking this trend is Scranton-based Marywood University, which is experiencing an uptick in enrollment, thanks in part to its partnership with Paskill. Services provided over nearly a decade to the small liberal arts institution include an undergraduate recruitment campaign, market research, strategy development and international recruitment microsites and landing pages.
Strategy leads, stories engage
A consistent brand experience was delivered in a viewbook and accompanying marketing collateral that featured welcoming photography and inspiring design. Even the campus map was reimagined to showcase what kinds of meaningful experiences are possible for prospective students.
Paskill knows how to engage prospects the world over. Marywood’s international recruitment efforts in Russia, China, Mexico and Saudi Arabia were supported with multi-lingual email campaigns and microsites.
Faith-Based Higher Ed Association Selects Paskill for Academic Sales Training
Representatives from the Southern California Christian Colleges and Universities participated in academic sales training led by Senior Consultant Dana Evans.