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Communicating faith authentically

Marywood has been enriching lives for nearly 100 years by promoting ethical and religious values to its students. What this enrichment looks and feels like embodies marketing materials and a streamlined communications strategy.

Success against steep odds

In Pennsylvania, competition among the more than 150 four-year institutions is fierce, and the 18-21 year-old population is in decline.

Marywood University map

One school that is bucking this trend is Scranton-based Marywood University, which is experiencing an uptick in enrollment, thanks in part to its partnership with Paskill. Services provided over nearly a decade to the small liberal arts institution include an undergraduate recruitment campaign, market research, strategy development and international recruitment microsites and landing pages.

Marywood University open book

Strategy leads, stories engage

A consistent brand experience was delivered in a viewbook and accompanying marketing collateral that featured welcoming photography and inspiring design. Even the campus map was reimagined to showcase what kinds of meaningful experiences are possible for prospective students.


Paskill knows how to engage prospects the world over. Marywood’s international recruitment efforts in Russia, China, Mexico and Saudi Arabia were supported with multi-lingual email campaigns and microsites.

One Roberts Avenue
Glenside, PA 19038

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