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Better integration brings better outcomes.

St. Mary’s University sought expert insights to improve enrollments. The small faith-based Texas institution believed integrating their communications and marketing efforts with the admissions team and enrollment goals could be best accomplished through external perspective. And they were right.

comms flow samples

A marketing and communications assessment provided a tangible solution toward better integration and improved outcomes. Other outcomes included innovative, personalized video for hundreds of prospective students and a pioneering communications flow for various key audiences.

Always a good time to build your best plan.

The comprehensive assessment examined key areas that influence enrollment management and recruiting programs: strategic marketing and communications; promotions; prospect management and yield; staffing and organizational structure; budgeting; research; and the campus visit experience.

Change comes fast, online coaching helps.

Paskill excels at supporting clients’ adaption to unforeseen scenarios. As overwhelming as COVID-19 has been on higher education, through consulting St. Mary’s University had a dedicated external voice to keep teams focused, encouraged, and moving forward. Online training and one-on-one coaching supported admissions staff to improve relationship-building skills across technologies.

Paskill helped St. Mary’s establish a foundation for messaging and create communications flows for recruiting undergraduate students. In a short time, the consultants worked to conduct an assessment and develop plans for addressing best practices to advance our marketing efforts. Today, our teams are better prepared to deliver on the University’s recruitment marketing and communications needs.

Dianne Pipes Chief of Staff & Executive Director of University Communications, St. Mary's University

Innovative Video

Produced by Paskill’s video and motion content talent, videos capture the integrity of the University mission and incorporated targeted marketing messages for each and every student.

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