White Paper: Enrollment Growth Solutions for Community Colleges
To support two-year institutions confront the challenges ahead, new thinking offers key trends to consider.
Insights
Featured
Preparing Internally for a Higher Ed Website Overhaul: Key Strategies
Technical project managers share the top ways to prepare for a website overhaul ensuring the smoothest possible process and the best possible project outcome.
White Paper: How to Safeguard Your Digital Campaign from Ad Fraud
A recent white paper unpacks what ad fraud is, how it’s possible, and what can be done to ensure your budget, brand, and digital campaign are safeguarded.
Gen Z and College Tuition, a New Movement?
These informed customers are choosing colleges by price, not by brand. Having a communications strategy in place is vital.
Why Building a Better Brand is an Inside Job
We not only identify brand messages, but enhance campus cultures where living the brand is a team effort.
The Physics Lesson Every Student Recruiter Should Know
Converting the student who is active and engaging with your college is more likely than the one who is not actively engaged.
Illustrated Campus Maps Offer Pathways to Student Engagement
It’s not just where the library or gym can be found on campus, but what kinds of meaningful experiences evolve from those spaces.
The Close – It’s Not What It Used To Be
Redefining "the close" as achieving a next step versus the “ultimate close” of securing a deposit.
Why We Support Small Colleges
Paskill’s high-touch personal approach to higher education enrollment marketing works especially well with smaller schools.
Storytelling: Bring the Voices of Your Institution to Life
For admissions representatives, the goal of storytelling is to help prospective students imagine themselves at your institution.
Everybody Wins When Students Are Respected Customers
Graduating each student is one thing, but a satisfied graduate builds up positive experiences, outcomes, and your brand.