Answering the #1 digital marketing concern in higher ed, strategist Kelly Kautz pinpoints the UX issues most likely to hurt getting website traffic.
JPL President Luke Kempski shares his insights on why business leaders need to commit to Diversity, Equity, and Inclusion action plans in order to create positive, lasting change.
Improve recruiting by examining your enrollment marketing strategy from outside inner circles inundated with COVID-19 crisis management.
One essential marketing tactic that has made an impact in admissions and recruiting outcomes for decades: professional development.
Paskill's virtual events solution delivers dynamic video, live Q&A, and remote broadcast strategy as on-campus, in-person events are limited.
A rescheduled Accepted Students Day meant York College quickly needed to find a meaningful way to facilitate engagement with very important audiences.
As on-campus visits are on pause, Paskill enrollment marketing consultants offer their guidance on recruiting during COVID-19.
To support two-year institutions confront the challenges ahead, new thinking offers key trends to consider.
A recent white paper unpacks what ad fraud is, how it’s possible, and what can be done to ensure your budget, brand, and digital campaign are safeguarded.
These informed customers are choosing colleges by price, not by brand. Having a communications strategy in place is vital.