5 Hidden UX Issues Sabotaging Your SEO
Answering the #1 digital marketing concern in higher ed, strategist Kelly Kautz pinpoints the UX issues most likely to hurt getting website traffic.
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Preparing Internally for a Higher Ed Website Overhaul: Key Strategies
Technical project managers share the top ways to prepare for a website overhaul ensuring the smoothest possible process and the best possible project outcome.
A Commitment to Progress: Diversity, Equity, and Inclusion
JPL President Luke Kempski shares his insights on why business leaders need to commit to Diversity, Equity, and Inclusion action plans in order to create positive, lasting change.
Don’t Let Chaos on Campus Stop Enrollment Strategy
Improve recruiting by examining your enrollment marketing strategy from outside inner circles inundated with COVID-19 crisis management.
The Most Effective and Easy Marketing Strategy to Increase Enrollment
One essential marketing tactic that has made an impact in admissions and recruiting outcomes for decades: professional development.
Connections Matter in Virtual Admissions Events
Paskill's virtual events solution delivers dynamic video, live Q&A, and remote broadcast strategy as on-campus, in-person events are limited.
Engaging Prospective Students in a Time of Social Distancing
A rescheduled Accepted Students Day meant York College quickly needed to find a meaningful way to facilitate engagement with very important audiences.
The New Recruiting Environment: How to Navigate Unprecedented Challenges
As on-campus visits are on pause, Paskill enrollment marketing consultants offer their guidance on recruiting during COVID-19.
White Paper: Enrollment Growth Solutions for Community Colleges
To support two-year institutions confront the challenges ahead, new thinking offers key trends to consider.
White Paper: How to Safeguard Your Digital Campaign from Ad Fraud
A recent white paper unpacks what ad fraud is, how it’s possible, and what can be done to ensure your budget, brand, and digital campaign are safeguarded.
Gen Z and College Tuition, a New Movement?
These informed customers are choosing colleges by price, not by brand. Having a communications strategy in place is vital.