Preparing Internally for a Higher Ed Website Overhaul: Key Strategies
Technical project managers share the top ways to prepare for a website overhaul ensuring the smoothest possible process and the best possible project outcome.
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Maintaining Campaign Effectiveness in the Face of Budget Cuts
Budget cuts don’t have to derail enrollment goals. Paid media account leaders share how prioritizing key tactics and optimizing campaigns, ensures every dollar delivers high-quality leads and impactful results.
Website Governance Tips and Tools Every College Needs to Know
Paskill's Lead Strategist Kelly Kautz shares when it's time to build a website governance policy and what models, inspiration and ideas can help you get started.
Looking for an Enrollment Edge? Look to Your Faculty!
Facilitating interactions between prospective students and faculty can bring meaningful connections. According to Paskill's VP of Consulting and Research Dave Black, a faculty workshop will enhance the quality and impact of these interactions.
Here’s Why Your Paid Media Campaign Needs a Lead Gen Microsite Solution
Curious if your paid media campaign is actually influencing prospects? A paid media manager shares how a lead gen microsite solution can be leveraged to track real performance.
Seven Tips for Using Video to Enhance Enrollment Marketing
An account manager and associate creative director share how to make video a more effective part of your enrollment marketing mix.
Aligning Marketing and Recruiting to Grow Graduate Enrollments
Completing an in-depth assessment can help institutions deliver meaningful benefits.
Strategies for Enrollment Teams to Navigate the Turbulent FAFSA Timeline
Learn the top two strategies enrollment teams can follow to make the best out of the FAFSA timeline challenges.
Strong Agency Partnerships Start with Meaningful Account Management
Paskill’s lead account manager shares how she delivers on a familiar client request: for the agency to become an extension of a higher ed marketing team.
10 Higher Ed Websites We Like and Why
From a team that has launched 50 website projects in the past five years—including several award-winners—comes a stand-out list of enterprise sites.
Cultivating Diversity: How Agencies Help Drive a Diverse Applicant Pool
Colleges and universities are recognizing the importance of fostering diverse student populations, as it enriches the educational experience. Hear what strategies are helping schools meet this goal.