Agency’s Journey to Drive Value from AI
JPL President Luke Kempski discusses the agency's POV on AI and how the new technology will drive personalization, automation, and creativity.
Insights
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Maintaining Campaign Effectiveness in the Face of Budget Cuts
Budget cuts don’t have to derail enrollment goals. Paid media account leaders share how prioritizing key tactics and optimizing campaigns, ensures every dollar delivers high-quality leads and impactful results.
Five Ways to Enhance Your Admissions Team’s Performance
Learn what key strategies admissions leaders should know to support their counselors and grow enrollments.
Commencement is a Rite of Belonging, and a Privilege
Not belonging is why 25% of students with disabilities drop out after their first year of college. A new agency partnership is raising awareness of the disability community and higher education.
The Difference Between Marketing and Recruiting is Relationships
Learn why both activities are essential to the enrollment funnel in generating new students but are not the same.
Digital Marketing Leads Worth Generating
To us, leads that matter are when a prospect authentically raises their hand and asks for a real conversation.
Ready or Not, Higher Ed. The Metaverse is Here.
Clients are asking what the Metaverse is and if they should have a presence? Learn about the new realm's possibilities and the first steps to getting there.
UX Strategist on Creating Award-Winning Paintings and Award-Winning Websites
UX Strategist connects creating her photorealistic acrylic paintings to building high-performing websites.
A Virtual Tour Solution Driven By What Works
An expected part of prospects’ college decision-making, Paskill's virtual tour solution is delivering results for clients like The Jewish Theological Seminary.
5 Hidden UX Issues Sabotaging Your SEO
Answering the #1 digital marketing concern in higher ed, strategist Kelly Kautz pinpoints the UX issues most likely to hurt getting website traffic.
A Commitment to Progress: Diversity, Equity, and Inclusion
JPL President Luke Kempski shares his insights on why business leaders need to commit to Diversity, Equity, and Inclusion action plans in order to create positive, lasting change.