Don’t Let Chaos on Campus Stop Enrollment Strategy
Improve recruiting by examining your enrollment marketing strategy from outside inner circles inundated with COVID-19 crisis management.
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Maintaining Campaign Effectiveness in the Face of Budget Cuts
Budget cuts don’t have to derail enrollment goals. Paid media account leaders share how prioritizing key tactics and optimizing campaigns, ensures every dollar delivers high-quality leads and impactful results.
The Most Effective and Easy Marketing Strategy to Increase Enrollment
One essential marketing tactic that has made an impact in admissions and recruiting outcomes for decades: professional development.
Connections Matter in Virtual Admissions Events
Paskill's virtual events solution delivers dynamic video, live Q&A, and remote broadcast strategy as on-campus, in-person events are limited.
Engaging Prospective Students in a Time of Social Distancing
A rescheduled Accepted Students Day meant York College quickly needed to find a meaningful way to facilitate engagement with very important audiences.
The New Recruiting Environment: How to Navigate Unprecedented Challenges
As on-campus visits are on pause, Paskill enrollment marketing consultants offer their guidance on recruiting during COVID-19.
White Paper: Enrollment Growth Solutions for Community Colleges
To support two-year institutions confront the challenges ahead, new thinking offers key trends to consider.
White Paper: How to Safeguard Your Digital Campaign from Ad Fraud
A recent white paper unpacks what ad fraud is, how it’s possible, and what can be done to ensure your budget, brand, and digital campaign are safeguarded.
Gen Z and College Tuition, a New Movement?
These informed customers are choosing colleges by price, not by brand. Having a communications strategy in place is vital.
Why Building a Better Brand is an Inside Job
We not only identify brand messages, but enhance campus cultures where living the brand is a team effort.
The Physics Lesson Every Student Recruiter Should Know
Converting the student who is active and engaging with your college is more likely than the one who is not actively engaged.